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A Lean Approach to Export Market Assessments
TBK Consult has released a whitepaper presenting a fast way for smaller information technology companies to undertake a quick assessment of potential export markets, endeavouring to save resources while considering global expansion.
"We have tweaked the business model framework a little to tackle the challenges associated with global expansion", says Hans Peter Bech, managing partner at TBK Consult. "The Alexander Osterwalder business model framework is fairly comprehensive, easy to understand, simple to use, well documented and well supported. By also applying this framework on export scenarios, companies only need to work with one business development framework for all their strategic and tactical considerations."
With the speed of development in the information technology industry companies are typically forced to move into foreign markets before they have reached maturity and have the resources to cope with all the challenges that they will face. Doing lengthy and costly market studies for each market before making a go/no-go decision is simply not possible. The lean approach introduced by TBK Consult helps answer the two fundamental questions:
1. Which differences in the business model environment in the new geography dictates changes to your business model?
2. Which other portions of the business model must be modified to work effectively and scale our business in the new geography?
Download the whitepaper here.http://tbkconsult.com/
Hans Peter Bech
+45 2347 6762