Flying Fish Focuses On Growth For 2016 Appointing Vertical Leap For Digital Marketing

LONDON - Feb. 29, 2016 - PRLog -- In a strategic move to accelerate awareness and increase growth in the sales of its professional level courses, Vertical Leap will lead its search engine optimization (SEO) campaign in the UK.

Chris Haysey, Marketing Manager at Flying Fish, said “We selected Vertical Leap because of its extensive SEO expertise in the most competitive UK markets. The company demonstrated a passion for working with Flying Fish as well as having cutting edge ideas on how to deliver and measure the campaign.”

He added:

“As we look to expand, Vertical Leap will be working with the team on a strategy that promotes the company’s world class yacht and watersports training. The core areas of focus for the company include increasing the visibility of its professional training and international adventure programmes.”

Vertical Leap’s search strategy will focus on more specific audience groups. It will rework on-site content to appeal to these   audiences and   employ longer tail keyword strategies while also engaging with more people interested in professional maritime training.  Vertical Leap’s marketing intelligence system Apollo will be used to collect key data on the site and crucial information on search phrases, topics and questions, which will enable actionable insight throughout the campaign.

“This is an exciting partnership for us”, said Vertical Leap’s Managing Director Matt Hopkins “We are working very closely with Flying Fish to define an integrated strategy supporting their expansion plans and new business generation targets. “