koi Design selects Widen Media Collective to increase global access to brand images
Leading scrubs maker uses both Widen’s software and digital content production services to create and manage brand assets.
Kathy Peterson, koi’s founder and designer in chief, created the koi brand after successful stints with other designer giants including Guess and Carole Little. Her experiences with major brands taught her the importance of maintaining brand consistency with retail partners and promotions. As koi grew, they realized they needed better management and access to their branded images.
Already a customer of Widen’s digital content production services for Photoshop and color retouching of koi’s digital imagery, koi did not need to look very far to also increase the accessibility of those same images amongst their global retailer network. After reviewing prices and functionality of other digital asset management systems, koi ultimately chose the Widen Media Collective for their DAM needs.
“koi had been using the Widen production division for some time and the experience with Widen was positive,” stated Jeremy Husk, Executive Vice President at koi. “The customer service is great, and the fact we could have the production services and DAM all under one roof made sense in terms of streamlining koi’s process.”
The DAM will be used to house photographic images and various other forms of digital information and collateral used to support the brand. The Media Collective will allow koi to make access to images and media easier and simpler for their retail partners, which is their largest group of users.
“Most of Widen’s DAM customers don’t know that the top-ranked Media Collective solution was born almost 20 years ago from Widen’s digital content production workflows which goes back decades earlier,” said Craig Bollig, senior advisor with Widen. “They see the monthly updates, the active user community, the integrations to new tools they use for sales enablement and marketing, and they assume it’s a much younger brand. But the team at koi was part of the Widen family long before adopting the software. We hang our hat on being not just the best-in-class DAM provider, but also a trusted partner in content production and customer service.”
About koi Design LLC
Founded in 2006 by veteran fashion designer Kathy Peterson, koi specializes in stylish, form-flattering scrubs for women and men. koi designs quickly struck a chord with fashion-starved medical professionals bored with the traditionally drab options available. The company, which celebrates its 10th anniversary in 2016, has grown to have its products sold in more than 1,000 retails stores worldwide and has earned a passionately loyal following among fashion-savvy healthcare professionals. Today, koi’s products also include accessories, gift items, bedding, home goods and more. For more information, visitwww.koihappiness.com or follow koi Designer Scrubs onFacebook (http://www.facebook.com/
About Widen Enterprises, Inc.
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.