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Widen Launches Quick Insights, an Analytics 'Cheat Sheet' for Digital Marketers
New Content Analytics Cut Through Data Clutter to Reveal What Visual Content Is Most Engaging, Where It Is Used, and How It Could Perform Better
To answer these questions, Widen introduced new metrics and tools designed for quick research, brand monitoring, and sound decision making. The most noteworthy include:
1. Insights Engagement Score. Marketers can identify their most engaging assets with one click and sort digital assets by their level of popularity and reach. The score factors in views, downloads, share link views, social media shares, and other criteria.
2. Asset Trail. Once an asset is embedded on a website, marketers can see the total number of views and the referrer URLs from which the asset was viewed. They can monitor the places where their content appears and change, remove, and add new assets as their branding evolves.
3. Video Retention Tracker. This tool reveals how videos perform across digital channels by tracking the average view time and number of plays. Average retention can even pinpoint where viewership drops off, enabling video production teams to improve their work and maximize the company's investment in videos.
Quick Insights simplifies other data that will be familiar to Widen users. In addition to sorting by engagement score, Quick Insights can also sort by most or least downloaded, shared, or embedded assets. Moreover, admins who require users to indicate their intended use before downloading assets can see a count of intended use values -- like presentations, email, or social media -- in Quick Insights.
"Quick Insights highlights the most important information about your assets at a glance. You can easily see how your content is performing to replicate your successes, learn from failures, and show your organization that ROI of great marketing," said Libby Maurer, Widen User Experience Manager.
Quick Insights is located in Quick View in the Media Collective. Learn more at http://go.widen.com/
Widen is a content technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search, and share your digital content. Organizations of all sizes use Widen's cloud-based DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, F. Hoffmann-La Roche, Trek Bicycle Corporation, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.