Laura Stack Discusses Collective Identity and the Working Team!

Author of ‘Doing The Right Things Right’ has penned a blog on developing corporate identity.
By: Vece Inc
Jan. 25, 2016 - PRLog -- Laura Stack (AKA The Productivity Pro) has penned a blog dedicated to helping corporate teams develop a collective identity. Stack, whose latest book Doing The Right Things Right debuted last week, offers a variety of psychological tips to help leaders encourage team members to act as individual ambassadors of the company.

“In military practice, battle trance has a long and glorious history: from The Three Hundred at Thermopylae and the ancient Norse berserkers, on through modern military heavy-metal dance parties. But can we adapt this strategy to business, as has happened so often with other military approaches,” writes Stack.

The latest blog also reviews the psychology of building a team from the ground up, as well as repairing broken teams. Understanding not only how a group needs to “sync,” but why it is important for the collective identity to form in the first place, is crucial to a company’s reputation, bottom line, and risk management policies.

“In my blog, I address why it is important for leaders to appreciate the individual gifts workers bring to the table, since their specialized skill sets are valuable. However, we also have to learn how to operate as a group or team while utilizing these individual skills,” says Stack.

Members of the media are encouraged to submit an interview request re: Stack’s current blog post or most recent book by sending credentials to:

Galley copies, EPK, and media clippings are also available upon request.

ABOUT: Laura Stack, MBA, CSP, CPAE is an award-winning keynote speaker, bestselling author, and noted authority on employee and team productivity. She is the president of The Productivity Pro, Inc., a company dedicated to helping leaders increase workplace performance in high-stress environments. Stack has authored seven books, including her newest work, Doing the Right Things Right: How the Effective Executive Spends Time (Jan. 2016). She is a past president of the National Speakers Association and was inducted into its exclusive Speaker Hall of Fame (with fewer than 175 members worldwide). Stack’s clients include Cisco Systems, Wal-Mart, and Bank of America, and she has been featured on the CBS Early Show and CNN, and in the New York Times. To have Laura Stack speak at your next event, call 303-471-7401 or visit

Helene Vece
Source:Vece Inc
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Tags:Laura Stack, Business Blog, Book Blogs
Location:United States
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