More than Social: Purposeful Digital Marketing Can Change Your Business and Bottom Line

Imaginuity’s newest team member John Lee believes in the power of a conscious, enterprise-wide digital marketing strategy
John Lee, Imaginuity Director of Digital Marketing
John Lee, Imaginuity Director of Digital Marketing
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* Imaginuity Interactive
* Digital Marketing
* Social Media
* Interactive

* Advertising
* Marketing

* Dallas - Texas - US

DALLAS - May 8, 2015 - PRLog -- Understanding John Lee’s roots, history and interests sheds some light on what makes him unique in his new role as Director of Digital Marketing at Imaginuity Interactive.

So, where does he come from? His roots in Dallas, comes by way of Connecticut, Tokyo, Toronto and London. He explained, “My father was a reporter and editor for The New York Times for 37 years and his work took us all over the world as I grew up. As the son of a newspaper editor I’ve developed an eye for copy-style and an appreciation of the power of voice in messaging.”

His interests range from a commitment to Enterprise 2.0 as a philosophy, to being an advocate for businesses that employ social consumerism.  Relating to the first, “I’m a proponent of a concept known as Enterprise 2.0 (using social technologies throughout the organization not just externally), particularly as it relates to business process improvement. When I was Director of Social Media at a national casual-dining brand, I had the opportunity to develop a gamified app for our restaurant servers to enhance their learning. It was a huge success and has the potential to revolutionize the way the brand rolls out training. All business is social not just relationships with customers. The brands that have embraced this idea and adopted new social approaches to their business are well on their way to establishing considerable competitive advantage. “

Explaining his second interest, “I am a founding member of the Dallas Chapter of Conscious Capitalism. (Facebook Group page: Conscious Capitalism is the idea of purpose beyond profit. Truly enlightened organizations realize there needs to be more. Whether it’s environmental consciousness (Patagonia), regularly giving back and contributing to the community (The Container Store) or creating a special workplace (Southwest Airlines), conscious businesses are focused on more than a buck. I appreciate the concept of beyond profit in the business world. “ John believes when you find a company both conscious and focused on Enterprise 2.0, jump on because it’s going to be a wonderful ride.

John’s history lends client-side chops to an agency-strong and entrepreneurial background.

Throughout his 30 years in Dallas, he’s worked at a handful of different advertising agencies, a public relations firm, led marketing for a dotcom in the late 90s, owned a social media consultancy and directed social media on the client-side for a 170 unit restaurant brand.  Combining both agency and client side marketing allows him to craft highly integrated, insight driven digital marketing strategies that impact organizations in measurable, meaningful and exciting ways.

“I have been fortunate in some of my previous roles to help some great brands make a name for themselves and achieve their communications goals” Lee added. “From global brands like The Home Depot, Continental Airlines, Texas Instruments, Alliance Data Systems, Virbac veterinary pharmaceuticals, T.G.I. Friday’s, YoCrunch yogurt, Cadillac and Subaru down to local iconic brands like The Texas Rangers, Sonny Bryan’s BBQ and the State Fair of Texas.”

What piques his interest in the City when he’s not pondering the Next Big Thing in digital consciousness? John’s favorite places in the city are Lakewood, the downtown arts district, anyplace that has great Christmas lights, and his far North Dallas neighborhood streets when he’s running with his dog, Cricket.


Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

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