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Online customers need more product information - US webshop owners implement PIM solutions
According to a study made by FDIH Dansk e-handelsanalyse (Danish e-commerce analysis), one in six Danish online customers (17%) takes direct contact to the webshop prior to placing an order. Most of the inquiries are about product features.
"It's a surprisingly large number of customers who contact the webshop prior to a purchase. The desire for more product information should be met by the website.
Direct customer inquiries prior to the placement of an order are primarily made when products have many technical features, e.g. automotive parts or boat and bicycle equipment. The customers often get in touch to be sure that they get the right product."
American companies take the consequences
The result of FDIH's analysis corresponds perfectly with what Perfion is experiencing these years.
As a consequence, companies selling e.g. automotive parts, boat and bicycle equipment are implementing Product Information Management (PIM) solutions in their need and wish to offer customers enhanced and better product information.
A few examples are Chaparral Motorsports (automotive)
Why not give your online customers all information at once?
Are you also among the webshop owners who spend too much time answering questions about product features from your customers?
If yes, maybe you could also profit from using a Product Information Management system that will enable you to display all the product information your customers are asking for.
How it works with PIM:
- Manage the business data in your ERP solution
- Add all your other valuable product information through the PIM system
- Let your e-Commerce solution take care of online publication and ordering
A great webshop, bursting with valuable information (images, video, descriptions, technical specifications, PDF files, brochures) to convince customers to buy products.
When you use a PIM solution like Perfion as the foundation for your e-Commerce platform your are ensure high quality content. This is a great advantage as webshops with good and comprehensive product descriptions convert visitors to buyers much better than shops without.
PIM is the single source of product information:
With a Product Information Management solution you also get one single source of information for all your other various marketing channels, e.g. Pricelists, Data Sheets, Catalogs, Newsletters, Social Media, etc.
Joseph J. Walsh
+1 267 549 8690