Calling All Beauty Junkies: Bluemercury Opens Second Michigan Location

The Nation's Leading Beauty Retail and Spa Destination Opens Its 48th Location in Birmingham
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Birmingham - Michigan - US


BIRMINGHAM, Mich. - Jan. 20, 2014 - PRLog -- (January 2014) Bluemercury, the leading makeup, skincare, and spa destination, just opened a new  location in Birmingham Principal Shopping District (172 W Maple Road, Birmingham, MI 48009) on January 18, 2014.

Bluemercury brings highly coveted brands, a full service spa, and honest, friendly expertise to beauty enthusiasts across the nation. The Birmingham location includes a full-service spa with 3 treatment rooms, as well as makeup stations throughout. This marks the 48th location nationwide for Bluemercury (, @bluemercury, #bluemercury).

"Birmingham's vibrant downtown reminds us of where we live, just outside of Washington, DC.  My husband and co-founder, Barry, and I love the local juice and coffee shops, workout studios and clothing boutiques that offer such a quaint, community feel on West Maple Street." said Marla Malcom Beck, co-founder and CEO of Bluemercury. "We're excited to be a part of that in Birmingham's Principal Shopping District."

At Bluemercury, legendary brands like Laura Mercier, Bobbi Brown, and Trish McEvoy rub shoulders in a quaint, inviting setting with cult beauty favorites like REN, Fresh, Caudalie and Oribe, all handpicked by Beck herself. A sanctuary for the beauty obsessed, Bluemercury combines 90+ brands of personal care products with personalized, expert advice for the ultimate customer experience.

For Bluemercury customers, perks reign supreme. From generous samples given with each purchase, to invite-only events each holiday, to their beauty experts which are trained across all lines, to their client product tracker which allows Bluemercury experts—or potential gift buyers—to pull up each client’s favorites with the click of a button, Bluemercury rewards its loyalists like no other. “We go out of our way to get you what you want—or get you the samples to try if you’re not sure,” says Beck. “If we can exceed your expectations the first time you walk in the door, you’ll be a customer for life, and that’s exactly why we’ve been able to develop the following we have across the country.”

Like other Bluemercury locations, the Birmingham store houses a full service spa offering treatments that include their signature oxygen facials, glycolic peels, waxing and microdermabrasion. The store also carries Bluemercury’s exclusive skincare line, M-61, the performance-based, paraben-free products created by Beck and launched in 2012. The line is the world's first highly-technical, natural cosmeceutical brand.

“For our team, it’s about utilizing the latest technological achievements and combining this knowledge with a level of customer service that is rarely seen in this day and age,” says Beck. “We’re bringing back the old apothecary approach, where we know your name and give the advice, the time and the attentiveness that you’ve missed—and that you deserve.”


Founded and headquartered in Washington, D.C., in 1999 by Harvard Business School graduate Marla Malcolm Beck and her husband Barry, Bluemercury is the nation’s largest and fastest-growing luxury beauty retailer and spa in the country. In 2005, Marla was named “Entrepreneur of the Year” by Ernst and Young and since then has appeared on CNBC, CNN, and Fox Business News for her retail and branding expertise. Bluemercury carries a skillfully curated selection of luxury brands in a neighborhood store where welcoming, expertly trained staff offer supreme product knowledge. With almost 500 employees, Bluemercury is on track to open its 50th store in spring of 2014.

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Brooke Henderson
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Tags:Beauty, Spa, Cosmetics, Retail
Industry:Beauty, Retail
Location:Birmingham - Michigan - United States
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