“How Selling is Like Dating” Describes the Sexier Side of Business

PHOENIX - Dec. 2, 2013 - PRLog -- As on entrepreneur and educator, Karen Lawrence has helped hundreds of business owners increase awareness for their products and services.  In her latest publication, “How Selling is Like Dating,” Lawrence explores the dynamics of building customer relationships—with a twist. Based on years of research and personal experiences, Lawrence cleverly outlines the similarities of getting a sale with “closing the deal” in the dating world.

According to Lawrence, owner of the popular Zocate networking community in Phoenix, “Many business owners don’t realize that the art of selling is about emotion and building trust. I wanted to give, in an entertaining format, solid business tips in terms that anyone can relate to.”

Lawrence has over 20 years of experience in business marketing and is a sought after speaker for conferences nationwide.  In 2008, she founded the Zocate group as a cost-effective educational and networking resource for businesses owners. In the past few years, the group has expanded to over 500 members in the Phoenix Metropolitan area and has plans to expand into Tucson.

She came up with the idea of “How Selling is Like Dating” after some interesting romantic encounters. “It quickly became clear that the strategies for business and dating are very similar. You just need to know what your objectives are.”

“How Selling is Like Dating” is available for purchase at www.Amazon.com and at Zocate workshops around Phoenix. For more information, interested parties can call (480) 540-1550, email Karen@Zocate.com,  visit www.meetups.com/Zocate  or follow www.Facebook.com/Zocate for weekly business tips and updated event information.