Attn::[Media Alert]:: VIBE and KFC Celebrate Dads With New Fresh Fathers Campaign

 
 
KFC Fresh Fathers
KFC Fresh Fathers
June 17, 2013 - PRLog -- New microsite VIBE.com/freshfathers features inspiring content from celebrity dads and a national contest for Fathers to win a free trip to VIBE's 20th Anniversary in Las Vegas

Louisville, KY- KFC and VIBE magazine recognize hard-working dads across the country through the new Fresh Fathers campaign, which emphasizes the importance of fatherhood in the urban community.  The centerpiece of the program  is a contest that allows families and friends to nominate dads for a chance to win a trip to Las Vegas for VIBE's 20th Anniversary, August 19-21, 2013.

Information about the Fresh Fathers campaign and contest can be found at www.VIBE.com/freshfathers, which launches today.

The contest asks fans of standout  dads to upload pictures and share stories about the fathers they admire. "With Father's Day just around the corner, this is a perfect opportunity for KFC to recognize all the great dads out there," said Jason Marker, Chief Marketing Officer for KFC U.S. "We're thrilled to partner with VIBE magazine to give some of these fathers the recognition they deserve, and we're always happy to provide a bucket of Kentucky Grilled Chicken to give dads the night off from grilling."

KFC and VIBE magazine developed a custom video series celebrating  famous fathers. The microsite includes an exclusive original series called "The Convo" that features intimate one-on-one conversations with Tyrese Gibson, star of the current box office hit Fast 6. In the segments, Tyrese speaks on his diverse career and dedication to his daughter. "It's our responsibility as fathers to create the standards in our children's lives," said Tyrese.

Other celebrity dads featured on the microsite include Ne-Yo, The Dream, Snoop Dogg, Boris Kodjoe and Raheem Devaughn. Family members and friends interested in nominating dads for an expenses-paid VIP trip to Las Vegas should visit www.VIBE.com/freshfathers and upload a video or picture with a caption or story that highlights positive characteristics and qualities of a dad. The contest starts June 10, 2013 and ends July 16, 2013. Complete rules are available at the web site.

For dads who need a grill-free night , effective today KFC is offering a Kentucky Grilled Chicken deal for just $3.99 plus tax (for a limited time at participating locations). The meal includes two pieces of KFC's grilled chicken - famous for its flavorful, fall-off-the-bone taste - one side item and a biscuit.

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Vibe "Fresh Fathers" Contest, presented by KFC Abbreviated Rules: No purchase necessary. Contest begins June 10, 2013 and ends July 16, 2013.  Must be U.S. resident 18+. Subject to Official Rules: www.vibe.com.  

About KFC:

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken®, Extra Crispy™ Strips and Original Recipe® Boneless, with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE- YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).

About VIBE:

VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media, and business born from urban music. As an authoritative voice, VIBE creates trends as much as it records them. VIBE serves as a portal to a growing young, trendsetting and multicultural audience- covering music, educating its readers, and giving back to the community.  As excellent journalists and innovative marketers, VIBE is the voice of urban music and culture. VIBE provides a democratic digital experience where users are encouraged to provide content.

Social Media:

@VIBEMagazine

@KFC_Colonel

#FreshFathers

Media Contact:

The Garner Circle PR


Nicole Garner - Pr@TheGarnerCircle.com

Daniel Dickey - Daniel@TheGarnerCircle.com

Images USA

Russell Trotter  

Office: 404.892.2931ext 233
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