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Virgin shows customer service is not a game with Postcode Anywhere
Virgin Games improves customer service with address validation from Postcode Anywhere
Launched in 2004, Virgin Games is one of the UK’s leading online gaming sites. The company has been using software from Postcode Anywhere to ensure its website falls into line with the rest of Richard Branson’s Virgin brand.
Operations Director of Virgin Games, Tina Thakor-Rankin, said: “We set up Virgin Games in 2004, initially as a white labelled games marketing business. In 2007 we decided to build our own dedicated online platform and made the leap to becoming a fully fledged games operator, which meant that we needed to engage with best of breed external technology partners, such as Postcode Anywhere.
“We operate in such a regulated and sensitive market where due diligence in areas such as data protection and strict adhesion to financial regulations are absolutely paramount.
“Maintaining Virgin Games’ integrity is of vital importance to the company, particularly as it is part of a phenomenally successful global brand, thus the process for capturing player identification details has to be completely fail-safe for us.
“A player’s correct address detail is the first part of the screening process. Address verification software minimises errors when keying in an address and saves time for Virgin Games users during the registration process, giving them confidence in the organisation and helping to build the customer base. Postcode Anywhere makes the registration process quicker and more efficient, while the accuracy of address information paves the way for identity checking and bank account validation.”
“The volume of registrations handled by Virgin Games currently stands at approximately 30,000 per annum. Based on a 10% ratio of failed registrations and the costs involved to rectify them as compared to the cost of the service means postcode-look-
Guy Mucklow, managing director of Postcode Anywhere said: “We are delighted that Virgin Games has chosen us as a supplier and that it is making an important contribution to reducing their volume of failed registrations.
“The value of a fast, efficient process which enables someone to register and validate their address details in seconds; is becoming essential in any web based form, as many companies are now discovering.
“However, the intuitive, search engine based approach which Capture + offers, makes it easier to perform this task anywhere around the world where multiple address formats and languages only add to the complexity of the process.”
Capture+ is available on an annual user licence, or using pay-as-you-go credit. Installation typically takes minutes, and free customer support is available. For more information about Capture+, please visit the Postcode Anywhere website at www.postcodeanywhere.com/