Postcode Anywhere takes address validation ‘Down Under’ with Data Tools partnership
UK company makes online shopping easier for Australian consumers
Express Capture will allow users to search for any part of an address efficiently by automatically narrowing down the potential matches with each key stroke, while also catering for common misspellings intelligently to find the correct address as quickly as possible.
The system is expected to be of particular interest to online businesses, charities and government organisations where incorrect address data can mean lost customers.
Benefits are also expected for Australian consumer, with Postcode Anywhere CEO Guy Mucklow saying he expects the address validation and auto-complete technology to play an important part in changing the way Australians order goods online. The service makes address entry easier at checkout by combining search-engine style auto-suggest technology with worldwide address datasets.
“Our goal is to help companies reduce the waste associated with bad data,” said Mucklow.
“Delays in payment receipt and parcel delivery failures can often be the result of inaccurate address data. The highly intuitive user interface of Express Capture enables businesses to close those gaps, while also improving the customer experience.”
Data Tools CEO Sam Cutroni said the partnership gives DataTools customers immediate access to a comprehensive global reference database system which includes support for address validation in 240 countries.
“We are hugely excited about partnering with Postcode Anywhere, a brand synonymous with innovation,”
“The partnership has allowed us to incorporate our extensive knowledge of Australian and New Zealand addresses with Postcode Anywhere’s innovative online address capture technology to deliver a superior address capture experience to the Australian and New Zealand markets.
“Improving the user experience while improving delivery reliability through better addresses, Express Capture will address a real need while being easy to use – you can add Express Capture to your website in just minutes, no developer required.”
The Express Capture service of DataTools expands on the web-based postcode search technology pioneered by Postcode Anywhere more than a decade ago, and can be easily integrated into any application including point of sale systems, call centre applications and ecommerce forms. For more information on Express Capture, please go to http://expresscapture.datatools.com.au/