Google’s Peter Leto and Ohad Tzur to Give Keynote Address at 2013 Automotive Boot Camp

Leto and Tzur will discuss strategies dealers can implement to leverage online video advertising
By: First Class Educators
Feb. 27, 2013 - PRLog -- EATONTOWN, NJ - First Class Educators is pleased to announce that Peter Leto and Ohad Tzur from Google will deliver a keynote address at the 2013 Automotive Boot Camp. The 4th Annual Automotive Boot Camp will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.

Leto and Tzur will reveal new strategies dealers can implement to leverage their online video advertising.  Their session will compliment additional online video marketing strategies workshops that include video production, optimization and best scripting strategies.

Peter Leto co-leads the Dealer Jumpstart Team at Google. He is responsible for providing automotive partners with scalable business solutions to further develop their Tier 2 & Tier 3 advertising strategies. Ohad Tzur combines analytical thinking and creativity as a Strategic Partner Manager on Google’s Channel Sales Automotive Team. He supports top-management with identifying growth opportunities and evaluating new strategies.

Leto and Tzur are among 20+ industry thought leaders and digital experts that are presenting workshops at the 2013 Automotive Boot Camp. This year’s event features the exclusive “Learning Track System” developed by First Class Educators.  The system presents classes broken out by seven different categories, or “tracks” that allow attendees to laser focus on topics that are priority and pertain most to them and their dealership.

This year’s seven tracks include:

1.     Analytics

2.     Advertising

3.     Social

4.     Video

5.     CRM

6.     Sales

7.     Service

More information about the learning tracks and available classes can be found online at

The 4th Annual Automotive Boot Camp is organized by First Class Educators.  The event will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.  For more information, visit or contact Carrie Hemphill at 908-601-6475.

About First Class Educators

First Class Educators (FCE) offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.  

Featured national events include the Digital Marketing Strategies Conference, Automotive Boot Camp the Digital Warrior Academy and Dealer Pit Stop regional events.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

Media Contact:

Carrie Hemphill

Managing Director

First Class Educators

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Tags:Automotive Marketing, Digital Marketing, Marketing Conference
Location:Eatontown - New Jersey - United States
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