Global experts to share their insights at Social Media in Payments workshop

May 31, 2012 - PRLog -- Key figures from the world of international banking and payments will be sharing their experiences and insights into the use of social media at the inaugural Social Media in Payments Workshop being held in London in June.

Representatives from banking and payment infrastructure suppliers will join other thought leaders to hear the results of the 2012 Social Media in Payments Report – the distilled views of over 200 industry specialists from across the world. The workshop takes place at the Andaz Hotel in London on 26th June.  http://socialmedia.eurasiainsights.com

Chairing the workshop will be Alex Rolfe, Managing Director of Payments, Cards & Mobile. “The world of social media continues to expand rapidly and we’ve designed this workshop to provide real insights for payment industry executives. Together with the 2012 Social Media in Payments Report, the workshop will provide vital information to help businesses and organisations decide whether and how to ‘join the conversation’,” he said.

The scene will be set by Simon Hardie, Managing Director of specialist payments research company Eurasia Insights, who will reveal the detailed results of the Report. Christophe Langlois, founder and Managing Director of Visible Banking will explain how social media provides opportunities for companies and organisations throughout the payments and financial services sectors.

Denise Gee of MagnaCarta Public Relations will examine best practice in social media management before Tim Cawsey of Gemalto will explain the need for developing a proper strategy for social media communications. Founder and CTO of e.life, Jairson Vitorino will look at how the social media ‘conversation’ can be monitored and analysed to provide companies with useful insights.

The workshop places great emphasis on the practical experience of companies and organisations.

John Hartley of HSBC will explain how reputational risks posed by real-life events have been managed using social media. Thomas Messett of Nokia will reveal how his company establishes a social strategy and measures its success. Leading innovator Gilbert Reveillon of Mobile LOOV will show how to use social media to drive sales and customer acquisition, while Tracy Glynn of Realex Payments will demonstrate her company’s success in using social media to build customer retention and loyalty.

Those taking part are:

Thomas Messett of Nokia – Setting a social strategy: Keeping it simple and measuring success
•   Thomas is the global editor in chief of social media at Nokia working to deliver real value for this global brand across five continents. He was previously at Radian6 and 1000heads.

Tracy Glynn of Realex Payments – Using social media to build customer retention and loyalty
•   Tracy is head of marketing at Realex Payments responsible for managing all the company’s online and offline marketing activity including social media.

Tim Cawsey of Gemalto – Campaign management: Test, refine, test again: Best practice in social media campaigns
•   Tim is in charge of everything to do with Gemalto’s corporate communications around its brand, corporate publications and social media. He is currently writing a dissertation on B2B Social Media for an MSc in Digital Marketing Communications.

John Hartley of HSBC – Managing reputational risk over social media
•   John is Communications Planning Manager at HSBC, leading on the company’s global approach to social media communications, reputational risk monitoring, communications campaigns, and media measurement and analysis.

Christophe Langlois of Visible Banking - Understanding the social media opportunity in financial services
•   Christophe is a published author and Chief Executive of Visible-Banking.com. He is an experienced presenter, thought leader and advocate for social media and personal branding. He was previously Senior Innovation Manager at Lloyds TSB and has worked in business development, both in telecommunications and banking.

Gilbert Reveillon of Mobile LOOV– Buy me! Using social media to drive sales and customer acquisition
•   Gilbert is the Chief Executive of Mobile LOOV and a seasoned expert in the design and roll-out of international programmes covering finance, e-commerce, b2b, b2c and c2c environments.

Jairson Vitorino of e.life – Measure for measure: Using social media monitoring tools to measure impact
•   Jairson is the founder and Chief Technical Officer of e.life, a leading market intelligence and social media monitoring company based in Brazil with operations around the world. He holds a joint PhD in Artificial Intelligence from the Computer Science Department at UPFE in Brazil and the Universities of Mannheim and Ulm in Germany.

Simon Hardie – The Social Media in Payments report 2012: Analysis and Key Insights
•   Simon is MD of Eurasia Insights, a research house focusing on the development of payments and retail banking across the fast-growing markets of Central and Eastern Europe and Central Asia. Previously director of VRL, a boutique retail financial services publishing and events business, Simon has worked with some of the world’s leading financial information businesses.

Denise Gee – Don’t Shoot the Messenger! Best practice in social media messaging for payments
•   Denise is Principal Director of MagnaCarta PR, a specialist payments industry public relations and communications firm providing PR, strategy, social media and communications support for a wide range of clients. A former TV journalist and award-winning corporate editor, Denise previously led external relations for Visa across 26 markets.

Alex Rolfe – Workshop chair
•   Alex is the Managing Director of Payments, Cards & Mobile and the publisher of European Card Review and Mobile Payments World.