TechBiz Connection Sponsors Forum on How to Develop Custom Software

TechBiz Connection will host a forum on what it takes to successfully and profitably develop custom software on Wednesday, May 16, 2012 from 6:00 to 9:00 PM at the law offices of Knobbe, Martens, Olson & Bear in Irvine.
By: TechBiz Connection
TechBiz Connection
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* Computers
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* Irvine - California - US

May 9, 2012 - PRLog -- IRVINE, Calif. – Celebrating 10 years of hosting networking and educational events for the Southern California business and technology community, TechBiz Connection will host a forum on what it takes to successfully and profitably develop custom software on Wednesday, May 16, 2012 from 6:00 to 9:00 PM at the law offices of Knobbe, Martens, Olson & Bear in Irvine.

According to Jack Bicer, TechBiz Connection president, companies need every edge they can get to succeed in the current competitive marketplace, because for many companies, custom software provides the edge they need: improved productivity and efficiency leading to cost reductions; easier to use services leading to increased customer satisfaction and retention; and a new needed product or service that is not available anywhere else.

Unique to a particular company, custom developed software can provide all that and more. But it is a challenging process, Bicer noted. “With an industry average project success rate of 29%, there is a lot of room for improvement. Our expert panel has repeated proven project successes and have years of time and battle tested tricks and tips that lead to success in software development,” he said.

Panelist Thumbnail Bios
• David Sperling, CTO, Smith Micro Software, Inc. joined Smith Micro in April 1989 and assumed the chief technology officer position in September 1999. He began his professional career as a software engineer at the company and currently manages its IP portfolio, directs internal software development processes, leads several innovation teams in the mobility space and also advises mobile network operators worldwide on their software strategies. Mr. Sperling holds a B.S. degree in Computer Science and an MBA from the University of California, Irvine.

• Dave Grant, CEO, Ad-Vantage Networks creates new revenues for internet network providers and a more targeted opportunity for advertising partners. Mr. Grant has over a decade of startup experience and executive leadership in the Healthcare IT industry. His first healthcare startup, MEDeMORPHUS (Rx-Connect), was acquired by PacifiCare Health System in 2001 where he served as CEO. Mr. Grant also served as vice president of PacifiCare’s E-Solutions business. He later founded MedEfficient Healthcare Solutions, LLC, which reached profitability in 4 months and was CIO of AssistMed, Inc. Mr. Grant was recognized as InfoWorld’s CTO of the Year finalist for technology innovations and has served as a technology strategist for well-known companies such as PacifiCare, Autobytel, Countrywide and Nestlé. He also serves as a board member or advisors for several companies including Ad-Vantage Networks, Inc., iXept, Inc., and UniversCel, Inc.

• Geoffrey Van Haeren, CTO, Branded Online is a thought leader, strategic visionary, and entrepreneur with over 20 years experience in the delivery of business oriented technology. Formerly CTO of Digital River Globaltech, CTO of Commerce5 and lead architect at, Mr. Van Haeren is a seasoned technology executive with significant experience in sales, business development, operations, and information technology. He built and successful exited two technology companies.

• Jack Bicer is CEO and founder of Septium, a custom web and mobile app development company and a Microsoft Partner. Prior to Septium, he held several CTO roles since 1996. A 30+ year custom software industry veteran, Mr. Bicer is an industry expert in Android applications, SAAS/web software, and hybrid offshoring. Known as the “Father of Uninstall”, he invented the uninstall concept and wrote the first uninstaller. He is also credited with inventing the "Automated Software Updates". Mr. Bicer holds a BSc in Communications Engineering from University of Kent, an MSc in Computer Science from George Washington University and attended the Pepperdine MBA program.

The TBC Forum’s discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations (; Haynes and Boone LLP ( ; Latisys (; Septium Corp. (;  Smith Micro (; and Knobbe Martens, Olson & Bear (

Admission to the TechBiz Connection event is $20 prepaid and $40 at the door. For further information and RSVP, visit or e-mail

TechBiz Connection ( was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
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Tags:Custom Software
Industry:Computers, Business, Software
Location:Irvine - California - United States
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