Ted Frank Shares How to Leverage Storytelling to Create Strong Deliverables that Inspire Clients

Dec. 20, 2011 - PRLog -- San Francisco, CA November 1, 2011.  Ted Frank, Founder and Chief Storyteller at Backstories Studio was a featured speaker at October’s Design Research Conference held at IIT Institute of Design in Chicago, IL.  Mr. Frank’s workshop, “Divide & Connect: Tailoring Deliverables to Strengthen Your Client Relationships” addressed anyone charged with telling consumer insight or strategy stories.  In his workshop, Ted outlined how to effectively tell a story to inspire stakeholders, including how to map it out and then played video examples that bring it all to life.

“In all of you lies a completely different way to do things.  What if you use all of these tools to inspire your clients?” says Frank during the presentation.  He later follows with, “Delivering real value is always going to get you a return,” letting researchers know that the secret to success often lies in the story and how you tell it when it comes to being remembered after your deliverables are passed on to the client.  To view the presentation in full, visit http://vimeo.com/33798884



Ted Frank has been in marketing for over 20 years and in consumer insights and strategy for more than 10. He credits his ability to simplify to his years in advertising. Once he became the creative director at Cheskin, though, his preference evolved into bringing insights and strategy to life. "I love the conversations and the people in this field, and I absolutely adore respondents."

About the Design Research Conference: “For nine years running, DRC has brought together leading thinkers, exceptional practitioners, and seasoned executives. This year’s conference will set the spotlight on exciting changes driven by emerging technologies and the new position of design research within the business world. Please join us for two days of cutting-edge ideas, fresh work, and new business connections.”

Backstories Studio, a creative company that helps consumer insights and strategy firms broaden their relationship with their clients by developing deliverables that not only speak to their immediate clients, but to all the people their clients need to inspire.

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Backstories Studio, a creative company that helps consumer insights and strategy firms broaden their relationship with their clients by developing deliverables that not only speak to their immediate clients, but to all the people their clients need to inspire