New RedEye Webinar: Behavioural Email Made Easy

Nov. 18, 2011 - PRLog -- RedEye today announces the next in its series of concise, free digital marketing webinars, ranging from basic advice up to advanced practices. ‘Behavioural Email Made Easy’ takes place on Tuesday, December 6th, 2011 3:00 PM - 3:30 PM.

This webinar will act as a beginner’s guide for anyone interested in learning how behavioural email can be easily implemented in order to improve online conversion. Relevant to all ecommerce sectors including retail, travel and gambling, this brief session packs in a lot of useful content and uses real-world case studies to illustrate how simple and effective behavioural email is at generating extra revenue.

Behavioural email is undoubtedly one of the best ways to improve conversion. Used correctly, it doesn’t need to be difficult or expensive. For example, targeting basket abandoners is one of the simplest and most effective forms of behavioural email. Yet only used by a small fraction of brands, this can boost response rates and ROI immediately.

Featuring client case studies from Budget Rent A Car and Monarch Airlines, learn how you too, can improve conversion, sales and ROI.

•   Learn what behavioural email is and why it is so effective
•   Discover the range of triggers available to improve conversion
•   Understand how to easily implement automated campaigns

Title: Behavioural Email Made Easy
Date: Tuesday, December 6th , 2011
Time: 3pm-3.30pm
Speaker: Mark Patron, CEO RedEye

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years’ experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK’s most influential direct marketers by readers of Precision Marketing magazine.

How to Attend
To register for free visit: http://www.redeye.com/events/webinars/

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Press Contacts
Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. http://www.redeye.com

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RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability.