RedEye to Advise on Lifecycle Management Programmes at TFM&A Manchester

May 13, 2011 - PRLog -- RedEye, the leader in behavioural email, will be demonstrating how behavioural email can improve ROI and conversion with a seminar on ‘Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies’. The seminar, presented by Matthew Kelleher, Commercial Director at RedEye, will take place at 11am on Thursday 26th May in the Integrated Marketing Theatre at TFM&A Manchester.

The 30 minute presentation will be supported by client case studies from Haven Holidays and Evans Cycles. The presentation will demonstrate how to integrate engagement data with behavioural data to create lifecycle management programmes that produce ongoing revenue and reduce the cost of sale.

TFM&A Manchester, is the north’s leading event for marketing, media and advertising professionals. On the 26thMay 2011 the exhibition will launch at the Manchester United Old Trafford Football Stadium alongside the well-established eCommerce Expo. The exhibition is free to enter and will include over 16 free seminar sessions and 40 suppliers providing industry solutions.

During the exhibition, RedEye will be showcasing its Behavioural Email onDemand service – a simple, cost-effective approach utilising behavioural email to improve conversion.

RedEye provides full-scale behavioural email marketing, analytics and usability services to hundreds of large ecommerce brands. The recently launched Behavioural Email onDemand is a self-service solution providing online marketers with an easy, cost-effective way to run basic behavioural email triggers.

The new service makes behavioural email accessible to organisations of all sizes; not just for SMEs but for big brands that think they can’t afford it or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants. Behavioural Email onDemand is available on a free 30-day trial, with no obligation to buy.

With RedEye’s behavioural email campaigns achieving over 750% ROI and over 20% conversion, it seems that increasingly companies are following the trend in identifying and targeting specific customer behaviour to increase long term customer engagement and improve return on investment.

To find out more about using behavioural email to boost customer engagement long term, visit RedEye at TFM&A Manchester, stand 114, or attend the seminar presentation:

Title: Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies
Date: Thursday 26th May 2011
Time: 11am -11.30am
Speaker: Matthew Kelleher, Commercial Director, RedEye
Theatre: Integrated Marketing
Exhibition: TFM&A, Old Trafford, Manchester

For further information on RedEye please visit www.redeye.com or call 020 7730 9958.

For further information on TFM&A Manchester, or to register for free entry visit http://www.ecom-manchester.co.uk/page.cfm/Link=7/t=m/goSe...

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Press Contacts
Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

Notes to Editor
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural EmailonDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in theEconsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London,Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

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RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability.