RedEye wins ECMOD award: Most Effective Online Campaign Optimiser

RedEye scoops top ‘Supplier of the Year’ award from DDBW/ECMOD – as voted for by companies
Dec. 1, 2011 - PRLog -- Last night RedEye received a top ‘Supplier of the Year’ award from DDBW/ECMOD – as voted for by companies. The category, Most Effective Online Campaign Optimiser, shows the work RedEye is doing with numerous ecommerce operations across the industry.

Mark Patron, CEO of RedEye, who collected the award, comments: “We’re delighted to receive this DDBW/ECMOD award, especially as it is nominated by companies, and demonstrates the hard work and dedication we are putting into this critical area of online optimisation. We are passionate about delivering improved results for brands, and they seem to agree.”

The DDBW (Data Driven Businesses Week) has co-located with this year’s ECMOD 2011, bringing to the exhibition The Marketing Optimization Summit, Predictive Analytics World and the Conversion Conference.

The prestigious awards ceremony took place after the exhibition at the Business Design Centre, London and was attended by the top digital marketers in the country.

The Supplier of the Year Awards, held annually during the ECMOD Direct Commerce Show, recognise the hard work and effort suppliers to the direct commerce sector put into securing the success of their clients. Unlike other awards, these expressly call for nominations from client companies for the suppliers that have contributed the most to their businesses. The winners are those that receive the most nominations in their respective category.

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About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

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RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability.
Phone:0207 824 9970
Zip:SW1W 0GT
Tags:Email, Marketing, Behavioural, Cart Abandonment, Ondemand, Triggers, Retail, Conversion Rate, Campaigns, Ecommerce
Location:London City - London, Greater - England
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