Global Account Management in the software industry

TBK Consult publishes a whitepaper on the challenges associated with managing customers with global operations.
Global Account Management
Global Account Management
Sept. 15, 2011 - PRLog -- Any Independent Software Vendor (ISV) dealing with enterprise type customers are faced with the Global Account Management challenge. The challenge arises from the customers’ multiple decision-making centers, which must be managed in order to close a deal and manage the customer on an ongoing basis.  The decision-making centers do not necessarily correspond with the territory structure of the ISV’s sales people.  A Global Account may make a decision in one territory, which shows up as purchase orders in one or more other territories.

The whitepaper also reflects on the issues related to managing global accounts through a reseller channel, which makes the challenges even bigger.

“We are frequently asked by our clients to help with developing internal guidelines for how to manage global accounts,” explains Hans Peter Bech, CEO of TBK Consult. “With the ongoing globalization these issues will hit any software company servicing enterprise type customers. We have written this whitepaper to share some of the best practice principles and help keep the solution simple.”

Global Account Management is not a phenomenon exclusive to the software industry.  However, as the logistics associated with moving software around is marginal or nil the software industry is faced with substantial creativity from their customers. A Global Account Management policy can help a software company behave as a consistent and professional entity vis-à-vis the customer and at the same time avoid an ever-escalating internal sub-optimization activity.

The whitepaper can be downloaded from

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TBK Consult is an international management consulting firm with a 100% focus on internationalisation in the software industry and offices in DK, SE, NO, FI, BE, The NL, DE, AT, CH, UK, FR, IT, SP, IL, USA, CA, ZA, SG and IN.
Source:TBK Consult
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