Integrity Forms Partnership with KMOV-TV as its interactive Agency of Record

Aug. 10, 2011 - PRLog -- Saint Louis, MO – St. Louis-based interactive marketing firm Integrity announced recently that they have been named Interactive Agency of Record for local television station and CBS affiliate KMOV Channel 4.

To date, Integrity has developed strategies for KMOV's website, social media campaigns and mobile applications. Under this new partnership, they will provide even greater strategic and creative support to help KMOV leverage its online initiatives.

“KMOV is the leading CBS affiliate in the nation,” said Ed Morrissey, Integrity’s Chief Creative Officer. “Our partnership with them allows us the opportunity to execute a longer-term online brand strategy targeted toward the younger demographic, which will ultimately lead to increased TV viewership over time.”

KMOV, a Belo Corporation, has been a member of the St. Louis local media since 1954, then under the call sign of KWK-TV. Since then the station has changed names, but has always been a leader in the industry of broadcast journalism. Now, that leadership is reinforced with this partnership.

About Integrity

Integrity is a full-service web design and development firm located in Saint Louis, Missouri. They specialize in online branding, web design, web development, user experience design, content strategy, social media strategy and mobile application development.

Visit Integrity’s website: http://www.integritystl.com

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Integrity is an interactive agency specializing in online branding, web design, web development, user experience design, content strategy, social media strategy and mobile application development.