Masterpiece Design Group Teams Up With Fortune 500 Giant Standard Pacific Homes

Oct. 29, 2010 - PRLog -- APOPKA, FL – Masterpiece Design Group, a full-service design firm that has provided professional services for some of the building industry’s biggest names, has completed its fourth major design project for Fortune 500 giant Standard Pacific Homes at Chandler Estates in Apopka.
   The award-winning Winter Park design firm provided the model merchandising for two recently completed models at Chandler Estates, a new single-family community planned for 162 homes off US Highway 441.
   Chandler Estates represents the latest Central Florida homebuilding venture for the Irvine, CA-based company which has built and delivered more than 110,000 homes since 1965 and is currently ranked as the country’s 11th largest homebuilder.
   Standard Pacific Homes entered the Sunshine State several years ago and has slowly expanded its presence throughout Florida. The company currently has residential projects in all of the state’s major markets, including Tampa, Metro Orlando, Miami/Fort Lauderdale/West Palm Beach and the Greater Jacksonville area.
   Masterpiece Design Group teamed up with Standard Pacific Homes over three years ago when the company made its initial foray into Central Florida. It provided model merchandising most recently for the builder’s new model home sales centers in Minneola, Clermont and Kissimmee, says MDG President Christy Scanlon.
   The company’s latest efforts included the model merchandising for the Carisbrooke and Catarina models, which represent two of the nine different three-, four-, five and six-bedroom plans Standard Pacific Homes is introducing at Chandler Estates, says Paul King, sales & marketing director of the company’s Central Florida Division
   Home prices at Chandler Estates start from the low $180s.
   King says that Standard Pacific Homes wants to build upon the continuity and success it has established in its two-year partnership with MDG as it widens its presence in the Central Florida market.
   “Masterpiece has been a good fit for our company,” King adds. “It understands the marketing and merchandising of new home communities and how to create dramatic and appealing designs that excite today’s hard-to-impress home buyers. The company has produced results at our other Central Florida communities, and, as a builder in a tight housing market, that’s how we measure success.”
Scanlon says that MDG is pleased to continue its working relationship with one of the country’s largest and respected homebuilders and contributing to the success of its latest residential venture at Chandler Estates.    
MDG’s work for Standard Pacific Homes will add to its growing resume. Since its inception in 1998, the company has established itself as one of the premier full-service design firms in Florida, providing a broad scope of model merchandising, residential and commercial services for both production and custom builders.  
Over the years, the company has provided professional design and model merchandising services for a long line of industry heavyweights, including DR Horton Homes, Lennar Homes, Neal Communities, MI Homes, Ryland Homes, Taylor Morrison and Homes by WestBay, as well as several of Florida’s top custom builders, including McNally Homes, Imperial Homes, Silliman Homes and Royal Custom Homes.

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