22 Squared and T2+Back Alley Films Bring Buffalo Wild Wings Table-gating To Life In On-Line Campaign

The Buffalo Wild Wings Table-gating campaign takes a look at how traditional tailgating in the parking lots of sporting events, while fun, can be rife with calamity.
By: Linda Buchner, T2 + Back Alley Films
Buffalo Wild Wings "Rain"
Buffalo Wild Wings "Rain"
Oct. 26, 2010 - PRLog -- With football season well under way there’s no shortage of fan spoofs and sports antics in advertising campaigns and Buffalo Wild Wings gives it a go with their on-line, “Table-gating” spots.  This 3-spot web campaign, viewable at http://www.buffalowildwings.com takes a humorous look at the ridiculous notion of tailgating outside just for the sake of doing it, while you could be warm and dry inside enjoying the game at Buffalo Wild Wings restaurants.

The Buffalo Wild Wings Table-gating campaign takes a look at how traditional tailgating in the parking lots of sporting events, while fun, can be rife with calamity. Inclement weather can put a damper on things and outdoor grilling is not always what it's cracked up to be.  An easy alternative is "Table-gating" at Buffalo Wild Wings where sports fans can eat well and watch sports in a dry, comfortable environment.

"Working on these spots was a lot of fun”, says Back Alley Films director, Pete Meyer.  “It's not every day you get to shoot all night long in a restaurant and then, as the sun is coming up, simulate two weather events and make explosions with a propane tank. I was concerned about the safety of the actors, but the closest we came to calamity was almost burning the lens on the red camera when the fire ball on the second to last take got a little too big."

Each spot opens with two guys tailgating in the parking lot of a stadium.  In one spot, the guys are in a caught in a downpour, bravely trying to enjoy their tailgating experience while clearly miserable.  Another spot opens with the same guys huddled around a grill as snow falls.

The third spot begins with one of the guys pouring too much lighter fluid on the grill. His friend backs away from the grill and as he lights it, there is a huge explosion.  We then see the same guys inside a Buffalo Wild Wings, post-explosion. The guy who lit the grill is still slightly on fire, but he casually pats out the flame and continues to enjoy his "table-gating" experience.

22 Squared’s Executive Producer, Matt Faris says this of the shoot, “Pete Meyer at T2 + Back Alley Films brought a unique combination of talent, storytelling ability, and efficiency that was perfect for this project. As with most web-based projects, we needed to do a lot with a little.  Back Alley's ability to produce a turnkey project was crucial. For just a couple of :15 web spots, there were a lot of moving parts including visual fx that couldn't be sacrificed just because it was going on the web. Having Pete at the helm and in the edit suite really streamlined the entire process and resulted in some nice spots that did not reflect our limitations."

Pete Meyer: Director/Editor, T2 + Back Alley Films
Andy Romero: DP
Michael Ong: Online Finishing/FX, T2 + Back Alley Films
Matt Faris: Producer, 22 Squared
James Rosene:  Creative Director, 22 Squared
Don Stephenson: Creative Director, 22 Squared

T2 + Back Alley Films is a nationally recognized digital media agency that creates all forms of new media content. Their specialties include motion graphics design, experiential design, augmented reality, as well as original films and documentaries, digital production and postproduction.
For more information, contact lbuchner@t2.tv or visit http://www.t2.tv or http://www.backalleyfilms.com

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Linda Buchner Creative Management offers services that include: Strategic Marketing Planning, Sales Consulting and Training, Public Relations, Social Media Marketing, Cause Branding and Consulting, Team Building, Event Planning, Speaking/Presentations.
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Tags:Buffalo Wild Wings, Football, Tailgating, College Football, t2, Back Alley Films, Outdoor Grilling, Pre-game Party, Food
Industry:Advertising, Restaurants, Sports
Location:Kansas City - Missouri - United States
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