Positively Plus Size In Wiltshire

Oct. 5, 2010 - PRLog -- According to figures released by MINTEL, 6.4 million women will be size 18 by 2011, that’s 40% more than in 2006. So why then is it so difficult to find stylish fitness wear for the larger lady?

Plus size clothes are more popular now than they have ever been, and their popularity is set to continue. Unfortunately, the majority of fitness clothes only go up to a size 16. This gap in the market is now being filled by We Fit In, a new on-line business based in Cricklade, near Swindon.

We Fit In provides stylish, yet affordable fitness accessories and activewear specifically for women who are size 12 and above. With an international flavour, the brands available range from our home grown Ronhill, to Casall from Sweden and Sugoi from Canada. Understanding how difficult it is to find stylish performance fitness wear in sizes 18 and above, this innovative business has teamed up with A Big Attitude from the US; ABA provide the fitness wear for contestants on NBC’s The Biggest Loser.

Explains Paula Kimmel, owner of We Fit In, ‘We’re extremely excited about We Fit In. The clothes and bras available on the site have been chosen specifically to mask those common problem areas such as bottoms, arms and breasts. There’s definitely no reason to wait until you’re fit to look good working out, and feeling good about the way you look, helps you stay motivated to exercise for longer. Women can’t fail to look fabulous no matter what they’re doing, whether walking the dog, running or at the gym. We’re especially excited to be working with A Big Attitude from the States. We’re very much aware how difficult it is find performance fitness wear above a size 18 and with ABA, we’re now able to satisfy the demand for stylish and attractive workout clothes is this area.’

We Fit In recognise that on-line shopping isn’t for everyone. As well as their on-line
business, they also provide a more personalised service to local organisations and individuals. This hands on approach allows clients to fully appreciate the technical benefits and superior designs of their clothing range, as well providing an ideal opportunity for those who prefer a more intimate shopping experience in familiar surroundings. This ability to diversify and offer such flexibility, as well as a wide choice of styles, colours and performance fabrics sets We Fit In apart from the crowd.

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We Fit In is an online business based in Cricklade near Swindon. Specialising in sports and fitness wear from leading brands from around the world, We Fit In is proud of its stylish fitness accessories and technical performance clothes in sizes 12 through to 24.