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Shift2Neutral and the Amazon Reforestation Project sign a unprecedented Memorandum of Agreement
Shift2Neutral and the Amazon Reforestation Project sign a Memorandum of Agreement in an unprecedented move to save more than 850,000 hectares of the Amazon from Deforestation and to assist in the Reforestation of more than 150,000 hectares of land.
Shift2Neutral with the assistance of its Canadian partner Mr Ron Dewhurst, worked closely with Co Founders of the Amazon Reforestation Project, Mr Albert George and President and Chairman renowned environmentalist and former spokesperson for Jacques Cousteau, Dr. Francisco Ritta Bernardino.
The key initiatives and drivers for the agreement is the protection of natural land and forests in area owned by Amazon Reforestation Project, and to work together to cease the decline in the environment at local, national, and global levels.
In the Amazon the uncontrolled cutting and burning of trees and the loss of surface soils rich in humus has resulted in the release of carbon into the atmosphere contributing to green house gases and accelerating global warming.
Both groups agree and believe that linking people's economic self-interest and the health of ecosystems is one of the most promising ways to garner interest in the conservation challenges facing society today. The moment is now, for the private sector to put these strengths to work in ways that will permanently halt unsustainable deforestation and allow the global society to protect the ecosystems on which we all depend.
With the cutting of forests, billions of tons of greenhouse gases are released (from carbon stored in trees, plants and soils) into the atmosphere. Roughly 20% of the world's greenhouse gas emissions are caused by deforestation. By comparison, the entire global transportation sector is responsible for roughly 14% of annual greenhouse gas emissions.
Both Shift2Neutral and the Amazon Reforestation Project believe this can be achieved with real benefits to local stakeholders. We must recognize the rights of indigenous peoples and the local communities involved, protect their native and indigenous environment and culture through mechanisms that provide assistance to them and the protection of their land.
Regardless of national or international policies, deforestation cannot be combated effectively unless local landowners and residents have a desire and need to protect the forests. Through leadership in Corporate Social Responsibility (CSR) stemming from successful REDD+ programs can issues such as health, environment, food, education, bio diversity and culture be correctly addressed.
Through the conservation efforts of groups like the Amazon Reforestation Project and its founders and that of Shift2Neutral and its agents can avoided deforestation strategy be put into practice and not just motherhood statements.
About The Amazon Reforestation Project
The Amazon Reforestation Project Inc. is a registered member company of the Georgia Institute of Technology Advanced Technology Development Center (ATDC) science and technology incubator and is led by world renowned environmentalist and former spokesperson for Jacques Cousteau, Dr. Francisco Ritta Bernardino (President & Chairman), daughter Dr. Eliane Ritta Honorato (Chief of Operations) and Albert A. George II (Chief Executive Officer) former Director of Education for the Georgia Aquarium Inc.
Contact Amazon Reforestation Project Inc.
155 Wynfield Way
Atlanta USA 30331
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