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Follow on Google News | TouchLocal rings the changes for SMEs with 118 118New deal with 118 118 provides TouchLocal customers with access to millions more business leads
By: thebluedoor The advertising packages from 118 118 allow SMEs to promote their businesses to the tens of millions of people who call 118 118 every year. Businesses can take advantage of two advertising solutions: a Priority Listing package providing access to the directory enquiries channel; and a text based advertising package allowing you to piggy back on requests for your competitors’ 118 118 is the leading directory enquiries provider in the UK receiving tens of millions of calls in 2009 as Britain’s most called number. This new development raises the bar for the directory business sector, by taking 118 118 advertising solutions to a wider market. The partnership provides TouchLocal’s customers, who have tripled in the last two years, with a unique and complimentary new channel for driving sales leads and complements the company’s wide range of existing services. This promises to give SMEs a much needed boost during the current financial climate. Mark Livingstone, CEO of TouchLocal, commented: “SMEs are the foot soldiers in the battle towards economic recovery. The work we are doing with 118 118 equips us with yet another tool to offer to our small to medium business clients, for whom local exposure and results are key. During periods of economic downturn, small businesses need as much support as they can get, but it needs to be cost effective and deliver proven results. This service, in addition to what we already offer, will do just that.” Brian Harrison, CEO of The Number UK Ltd (118 118, kgbdeals.co.uk) “This partnership represents a great opportunity for 118 118 and TouchLocal. Our products are truly unique and a powerful addition to the marketing tool kit of the small business. Through partnering with TouchLocal we can reach a much larger market and deliver great returns to even more businesses across the UK.” A vital resource for SMEs, TouchLocal provides a sensibly priced marketing presence, offering a simple toolbox of options from priority listings on AOL, to video uploads. Following on from recent partnerships brokered with The Independent, Bauer Radio, Ask and Scoot, the addition of 118 118 means TouchLocal is now even better positioned to provide the best possible integrated mix of strong marketing solutions for SMEs (http://www.touchlocal.com/ TouchLocal’s growth over the last twelve months has been significant, extending its services further into local communities across the UK, offering its member businesses a strong web and integrated presence. This locally focussed service gives smaller businesses, some with little or no online footprint, the ability to compete, levelling the playing field for independent operators and sole traders. TouchLocal is part-funded by Balderton Capital, the leading European venture capital firm that has provided financial backing for adjug, Betfair, Bebo and LOVEFilm, among others. For more information about TouchLocal, please contact Rebecca Pain rpain@thebluedoor.com or Abigail Harrison aharrison@thebluedoor.com or call 01252 899969. Note to editors: About TouchLocal Established in 2004, TouchLocal is the expert in connecting local businesses with local consumers, each and every day. The company has always been committed to providing small to medium sized businesses with innovative and effective ways of promoting their business online. This was formally recognised in May 2010 at the Media Momentum Awards, when they were recognised as one of Europe's Top 50 fastest growing and most innovative digital media companies. The TouchLocal online business directory, touchlocal.com, offers blanket UK coverage and contains over 2 million business listings. It attracts 4 million unique visitors a month who in-turn undertake 6 million searches for local businesses. TouchLocal also enables users to review and rate businesses they have used, so local people can make an informed choice based on the feedback of others. About 118 118 118 118 is a subsidiary of kgb, a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. With information sector business lines including The Number 118 118 in the UK, Le Numero 118 218 in France, kgb542542 text answers and kgbanswers.com in the U.S., as well as kgbdeals.com and kgbpeople globally, kgb serves hundreds of millions of consumers and answers hundreds of millions of questions every year. In the UK, hundreds of thousands of people reach the people, information and services they need by calling or texting 118 118, and using www.118.com every day. Uniquely, 118 118 is contacted by more UK people than any other number, one of Britain’s most famous and well-loved brands. It provides instant access to a courteous, high accuracy service offering more features and benefits than any similar service, and this is matched by our free online service at 118.com. Additional services include train times, cinema listings, category enquiries, unlimited requests, restaurant bookings, voice call and text enquiries accepted and returned for mobile customers, calls connected and virtually any answerable question handled. A new sister company of 118 118 is kgbdeals. It’s part of the company’s commitment to finding and delivering ever better value to its customers. Building on our business directory and proprietary IT systems and resources, together with our established partnerships with leading brands, retailers and service providers, kgbdeals.co.uk aims to deliver the very best value for leisure and urban living in all the UK’s major cities. End
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