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2013 demonstrates impressive growth in cross border e-Commerce
Borderlinx reports cross border e - Commerce growth of 63.4%
By: Borderlinx Solutions
Jérôme Mercier, Borderlinx CEO, explains “The considerable growth in cross border e-commerce we’ve seen this year signals exciting times for Borderlinx Solutions, and we’re expecting to see these figures continue to rise into 2014. This year we have observed some interesting trends in various regions, such as a remarkable 120% growth in jeans in Saudi Arabia. Other trends, such as the decline in book sales which can perhaps be attributed to the growing popularity of e-readers such as the Kindle, are being seen worldwide. By monitoring trends such as this and reacting with flexibility alongside the value for money and reliability our customers rely on, we hope to be able to maintain the growing success of Borderlinx Solutions in 2014.”
A number of brands have been particularly popular in the run up to Thanksgiving and Christmas. Fashion brands including Ralph Lauren, ASOS and The Kooples are leading the way on both sides of the Atlantic. The well-known British department stores also fared well, with Marks and Spencer, Debenhams and John Lewis all featuring in the top ten. For the full listings please see Table 1.
Looking more closely at the figures from fashion brands, accessories are displaying the strongest growth (110%) while clothing is still a key volume driver with 35.1% growth. As an example of a particularly successful product in a certain region, specialist handbags in Middle East North Africa (MENA) have done especially well, with sales up by 350% in Lebanon and 300% in UAE (see Figure 2).
The volumes of each product category in different regions are interesting to consider. In all but one region clothing still comprises the biggest volume, with electronics and leisure also contributing significant volumes worldwide. Electronics are particularly popular in the emerging economies (BRICs). For further insights please see Figure 3.
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Notes to Editors:
Borderlinx has been revolutionizing the way people shop since its launch in 2006. Through its global e-Commerce solutions Borderlinx offers retailers the freedom to reach international customers simply and effectively. Using the global shipping expertise Borderlinx brings, e-Commerce professionals can maximize their business potential. Retailers can also tackle the challenges of going global, reaching new markets with an expert partner.