Generation Direct, Inc. announced today that their operations were acquired by The First Group, Inc.

Omaha, NE – July, 2010 – The First Group SD, LLC (“TFG”), a wholly owned subsidiary of The First Group, Inc., have acquired the operations of Generation Direct, Inc., a North American provider of contact center solutions.
Aug. 5, 2010 - PRLog -- [2010-07-04]

Omaha, Nebraska – 4th, July, 2010 – The First Group SD, LLC (“TFG”), a wholly owned subsidiary of The First Group, Inc., announced today that it has acquired the operations of Generation Direct, Inc. (“GDI”), a North American provider of contact center solutions. Both TFG and GDI are privately held corporations and the financial details of the transaction were not disclosed.  Scott Olson, the founder and President of GDI, has committed to a long-term arrangement to remain with the business under the new ownership as its President.  GDI will continue to do business under the Generation Direct name.

GDI, a North American supplier of CRM and contact center services was founded in 2001 in the small town of Tea, South Dakota with a mission of providing world class services with world class technology to support it.  GDI quickly outgrew their initial call center and moved to Sioux Falls, South Dakota in order to tap into Sioux Falls’ employee base and technological infrastructure.  GDI’s Sioux Falls, South Dakota call and technical center host a variety of sizeable clients from a variety of industries.

Commenting on the deal, Mike Wedige, President and CEO of TFG, said: “Our management team has had the opportunity to work with many great teams around the world over the last several years and it is a privilege to be a part of this new team.  This is an extremely important move for The First Group.  With Generation Direct, we are able to offer our existing clients additional opportunities and services that they do not have today.  This purchase creates accelerated growth opportunities for both businesses and aligns well with our overall corporate strategy.  We are extremely excited about the new avenues this transaction provides for everyone involved.”

Scott Olson, President of Generation Direct, Inc. remarked: “I am very pleased to announce this exciting development for our business.  In The First Group, we have found the perfect partner along with the financial wherewithal to achieve our growth objectives.  Our companies share a similar personality and approach towards providing customers with the highest quality solutions, as well as hiring, motivating and retaining the best people.  We also have the same vision for the future – to expand margins by increasing the utilization of near and offshore services, and by further developing the North American domestic market business.  I look forward to realizing the significant opportunities that lie ahead for the combined group, and am proud of GDI’s accomplishment in reaching this stage in our corporate development.”

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For further information please contact:
The First Group, Inc. USA
Michael J. Wedige, President & CEO   T: 402-884-6049 ext.1007
Rocklyn F. Schweser, CFO & Investor Relations   T: 402-884-6049 ext.1008

About The First Group, Inc. (website:
The First Group, Inc., a North American holding company providing CRM  and contact center solutions for companies with a wide range of industry sector experience.  The company offers clients a broad array of customer relationship management services, including inbound call management; Web and Chat servicing; telemarketing and outbound; Administrative Tasks; and CRM Consultancy Service.  Client programs are tailor-made and range from single applications to complex programs which are offered domestically, near and/or off shore.

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Our capabilities and services offer a long term contact center solution that will deliver cost savings, increased call quality, and customer satisfaction. These solutions draw on the combined experiance of over 100 years in the BPO & CRM industry.
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