Eight New Digital Asset Management Clients in Q4 2009 Boost Widen’s Growth

Wide Range of Companies and Organizations Choose Widen Digital Asset Management Services to Increase Performance and Profitability
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Digital Asset Management
Digital Media
Dam Software
Marketing Operations
Brand Management
Branding Software


Madison - Wisconsin - US

Feb. 2, 2010 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based digital asset management software and premedia services company, announced today its service commitment to eight new customers signed during the fourth quarter of 2009. These customers selected Widen’s Software as a Service (SaaS) solutions for Digital Asset Management (DAM) to help maximize the value of their digital media and brand assets, while increasing operational efficiency.

Young Living Essential Oils, a provider of essential oil and aromatherapy products, conducted a thorough evaluation before opting to work with Widen. “My experience with Widen has been excellent. Widen was and remains responsive to our needs and inquires, has excellent support staff and worked with us every step of the way to get our implementation up and running,” said Kelly McNulty, Web and E-Commerce Manager, Young Living Essential Oils. “The Widen team's follow through is impeccable.”

Widen’s other new clients include: African Wildlife Foundation; Epicor Software Corporation, a provider of enterprise resource planning (ERP) and retail software solutions; and Walk in the Word, a bible teaching ministry.

Based in Kenya, the African Wildlife Foundation works to sustain the wildlife and wild lands of Africa. John Butler, the Foundation’s Marketing Director, knows that when working with wildlife and the environment, imagery is as critical as messaging when it comes to marketing materials and branding.

“With hundreds of thousands of images collected over the years and rapidly coming in from the field, determining which images or videos are most relevant or appropriate to use became harder and harder,” Butler said. “With offices throughout Africa, we need a user-friendly online tool easily accessible by colleagues and partners worldwide. Widen offers a cost effective but advanced system allowing easy asset upload, advanced metadata governance, quick file conversion, and robust search features. Their digital asset management solution transcends international communications challenges, increasing our ability to acquire images and video from the remote places we work.”

Widen’s DAM solutions provide real-time, Web-based access to clients' digital asset libraries, eliminating extra costs for hardware, software and upgrades. The Widen Media Collective®, the primary hosted DAM software service, is in version 5.4 and supports creative and marketing workflows for organizations of all sizes in more than a dozen vertical markets.

“The digital media movement has created steady growth in digital marketing content, which unfortunately has led to obstacles and inefficiencies in managing this material,” said Matthew Gonnering, CEO of Widen Enterprises. “As companies continue trimming budgets, marketers are turning to SaaS providers for digital asset management and to overcome the challenges they face. We’re eager to work with these new customers to improve productivity, save time and preserve quality.”

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time Web-based access to the clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and the added cost for hardware, software and upgrades. For more information, visit: http://www.widen.com.
Source:Widen Enterprises, Inc.
Email:***@widen.com Email Verified
Phone:(608) 222-1296
Tags:Digital Asset Management, Digital Media, Dam Software, Marketing Operations, Brand Management, Branding Software
Industry:Software, Marketing, Business
Location:Madison - Wisconsin - United States
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