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Follow on Google News | What’s Up Interactive Launches Second Microsite for Georgia LotteryAtlanta interactive marketing agency What’s Up Interactive has launched the second microsite for Georgia Lottery Corporation, www.PlayFalconsLottery.com.
By: Maureen Streett Designed to reflect the excitement of the large cash rewards and extravagant second chance drawing prizes, PlayFalconsLottery.com is the second project What’s Up has launched for Georgia Lottery since their partnership began this summer. “This is a game-changer,” The first microsite What’s Up designed and developed for Georgia Lottery was www.sitandwingames.com: "Our Atlanta Falcons $500,000 Touchdown instant game and the corresponding second chance drawings are great fun for football fans and lottery players," said Georgia Lottery President and CEO Margaret DeFrancisco. "As with all of our games, the ultimate winners are the students of Georgia. Every dollar we raise benefits lottery-funded Pre-K and HOPE Scholarships." What’s Up is now in the process of designing and developing a new and refreshed GaLottery.com, slated to go live this winter. About What's Up Interactive What’s Up Interactive is a relationship- About the Georgia Lottery Corporation Since its first year, the Georgia Lottery Corporation has returned more than $11 billion to the state of Georgia for education. All Georgia Lottery profits go to pay for specific educational programs including Georgia's HOPE Scholarship Program and Georgia's Pre-K Program. More than 1.1 million students have received HOPE, and more than 940,000 4-year-olds have attended the statewide, voluntary prekindergarten program. For more information, please visit the Media Center on the Georgia Lottery Web site at: www.galottery.com # # # What’s Up Interactive is a relationship- End
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