What's Up Interactive lends its support to Small Business Saturday

ATLANTA - Nov. 25, 2013 - PRLog -- What's Up Interactive today announced its participation in this year’s Small Business Saturday, taking place on Nov. 30, 2013. Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses.

As an interactive marketing agency, What’s Up Interactive has worked with companies ranging in scale from local start-ups and local attractions, such as the Georgia Aquarium, to multinational corporations, and has experience connecting with desired audiences through digital and social channels. As an American Express supporter, What’s Up Interactive strives to grow awareness of Small Business Saturday via digital and social platforms and encourages shoppers to visit independently owned businesses in Atlanta communities. The company is also offering incentives to encourage and mobilize employees to shop small.

Now in its fourth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Small Business Saturdaysupporters reported spending more than $5.5 billion at independently owned businesses on that day last year.1

What’s Up Interactive recognizes the importance of supporting small business in Atlanta, the jobs they help create and the culture they instill in local communities. Through the recently launched program “Elevate”, What’s Up Interactive shows its support for local start-ups by lending its digital marketing expertise free of charge. Small Business Saturday is another example of What’s Up Interactive’s dedication to the development and strengthening of the Atlanta community.

Contacts:
Jasmine Maleknia
What's Up Interactive
770.671.0200
jmaleknia@whatsupinteractive.com

Sal Della Monica
M Booth
212.539.3272
sald@mbooth.com

ABOUT WHAT’S UP INTERACTIVE:
What’s Up Interactive is an interactive marketing agency headquartered in Atlanta, Ga., that provides results-oriented online marketing, including: web development; search engine marketing (SEO/SEM); social media marketing; strategic marketing planning and video production for mid- to large-size companies. As courageous partners who drive results, What’s Up is dedicated to achieving clients’ business goals in online and video marketing. The agency's clients include AT&T, Coca-Cola Co., Ingersoll Rand, Georgia Aquarium, Georgia Lottery, Kaiser Permanente and Equifax. To learn more, visit www.whatsupinteractive.com.

ABOUT SMALL BUSINESS SATURDAY®:
November 30th marks the fourth annual Small Business Saturday®, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday® was created in 2010 in response to small business owners’ most pressing need: more customers. As of Dec. 31, 2012, more than 3.2 million Facebook users “liked” the Small Business Saturday page2. Just last year, more than 350 advocacy organizations, more than 150 corporations and elected officials in all 50 states and Washington D.C., declared their support for Small Business Saturday®.

1 Based on Small Business Saturday Consumer Insights Survey of nationally representative sample of 800 adults conducted by Redshift Research on behalf of the National Federation of Independent Business (NFIB) and American Express (November 2012).

2 According to Facebook Insights, the Small Business Saturday page on Facebook at https://www.facebook.com/#!/SmallBusinessSaturday received 3,212,703 “Likes” as of 12/31/2012.