Local Consultant Offers In-house Internet Marketing Training To Help Preserve Local Job Market

Aug. 5, 2009 - PRLog -- Colorado Springs, CO - In an effort to help keep local online marketing positions from being outsourced to offshore providers - thus helping to stimulate the Colorado Springs economy - local online marketing consultant Jes Coolbaugh is offering in-house training sessions to Colorado Springs companies. These sessions can be given to entire marketing departments, or to employees singled out strictly for internet marketing positions.

Online marketing is quickly overtaking traditional advertising and marketing methods as more and more consumers turn to their PCs, smart phones, and other mobile devices to find the local products and services they need. To keep up with this shift, more and more companies are choosing to use online marketing methods such as online PR, search engine optimisation and social media marketing to advertise their company's services. Unfortunately, many of these companies are choosing to send this work to offshore providers.

Outsourcing is a common practice to cut company costs; but with the case of online marketing, the reason companies typically outsource is a lack of training available locally. To solve this dilemma, and to help boost the local economy, Coolbaugh has developed a training program to teach local marketing departments how to handle their own online marketing, so that business owners don't feel the need to outsource offshore.

The program covers everything a marketing department needs to know about online marketing, including how search engine optimisation works, how to use online PR, and how to use social media to boost a company's image and exposure. The sessions last approximately eight hours, and are custom tailored to each company's individual needs. "Not all companies are the same," said Coolbaugh "so it stands to reason not all online marketing campaigns will be the same. We do a competitive analysis of each company we work with, to help us see which aspects of online marketing will work best for them."

By training in-house marketing departments on the fundamentals of online marketing, local business owners will be able to keep more work in house and help to stimulate the local economy. These sessions tend to book fast, so interested business owners should contact Coolbaugh as quickly as possible at (719) 487-4819, or via email at admin@jessalynncoolbaugh.com.

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Jes C Productions is a new media marketing agency helping businesses to make the most of their online presence through the use of social media, SEO, and the power of online PR.