Social media guru takes online PR to a whole new level

July 31, 2009 - PRLog -- Up until recent years, a company with a story to tell had to draft a carefully crafted press release in the hopes of getting the media's attention and getting it published in front of their target audience. But with the introduction of the internet, and more specifically internet news sites, companies all over the world are using online press release distribution to out their news in front of potential customers on a global level. As luck would have it, times are yet again changing; and the traditional online press releases have been outdone with a new type of news distribution - the social media press release.

Jes Coolbaugh, a social media marketing consultant, has been offering press release services to clients for a number of years. Writing press releases, press release distribution and media follow-up have all been a part of these press release services. But now she's added a web 2.0 quality to getting her clients stories out - adding links to social bookmarking sites; integrating the releases with sites like Facebook, Twitter and LinkedIn; and even creating videos for her clients to be included within the releases and shared on sites like YouTube.

"The social media press release is the wave of the future when it comes to getting the word out about a company's new product or event," said Coolbaugh in a recent interview. "By ensuring that my clients not only get in front of their target audience using the same SEO and journalism methods traditional online press release distribution requires, but also that their target audience can share that news with others using social media properties, we increase their exposure dramatically."

Coolbaugh's company, Jes C Productions, is currently only offering these social media press releases to larger companies who want to add an online aspect to their marketing strategy. "The idea is to help corporations who have, until recently, chosen to remain with traditional marketing methods establish a larger presence online," said Coolbaugh.

Business owners who want to learn more about these new social press release services may do so by visiting http://www.jessalynncoolbaugh.com/uksmnr.htm.

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Jes C Productions is a new media marketing agency helping businesses to make the most of their online presence through the use of social media, SEO, and the power of online PR.