ObjectiveMarketer,Campaign Management & Analytics Solution for Social Media Marketers Starts Beta

April 16, 2009 - PRLog -- ObjectiveMarketer, company founded in January’ 2009, has launched in Private Beta with the promise to help marketers strategically execute their social media marketing plan.

ObjectiveMarketer offers businesses the ability to plan and run their campaigns on social channels like twitter, Facebook and LinkedIn, track the performance and analyze the results in the same way, as they would on any other traditional channels.

Social Media channels have experienced phenomenal growth over the last few years, with twitter, Facebook, LinkedIn becoming mainstream and expanding their user base exponentially. Today, Twitter has 8 million, Facebook has 200 million and LinkedIn has 23 million users. According to IDC, the social networking application market will grow to over $420 million dollars by 2009, a whopping 815% increase from its 2006 size of $46.8 million.

Social Media application market has led the growth of several small tools and applications vendors, most of which are mediocre and provide piecemeal solution. Because of the lack of comprehensive solution in the market, along with lack of knowledge of the effectiveness of social media channels, businesses have not yet derived full advantage. The launch of ObjectiveMarketer brings the first enterprise quality product that puts businesses in the driver’s seat and helps them gain visibility into their performance and direct ROI.

One of the big questions for businesses is which of the social channels to use? With ObjectiveMarketer, marketers can very easily and in a well-informed way, optimize the campaigns with right and timely messaging across channels. ObjectiveMarketer at present supports twitter, Facebook and LinkedIn, with plans to include other social media channels and integrate with traditional channels like email.

ObjectiveMarketer comes with SentimentNowTM, the patent pending technology that helps marketers map the convergence or divergence of their messages to their audience sentiments, in real time. This has astounding benefits to marketers who want to use these channels to increase brand awareness and customer loyalty. The ability to learn and then communicate in the language that is in coherence with audience increases the community engagement manifold.

ObjectiveMarketer offers all the content authoring and publishing features that is provided by many other tools or widgets in the market, along with advanced analytics and enterprise quality features. Just in a short time, the company has more than 40 private beta customers.

More information about the features and how ObjectiveMarketer can benefit businesses on social media marketing can be found on company website at http://objectivemarketer.com.
To request a demo or get access to the private beta visit the company website.

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ObjectiveMarketer, currently in private Beta, is a web based application that helps marketers implement end-to-end Campaign Management on multiple social media channels like Twitter, Facebook, LinkedIn and provides advanced analytics and optimization.