ObjectiveMarketer Integrates SlideShare to its Multichannel Campaign Platform for Social Media

March 22, 2010 - PRLog -- Redwood City based, ObjectiveMarketer, is the leading provider of social media management platform that allows businesses to manage the end-to-end process of their social media initiatives: from the planning stage across a team to the distribution across multiple media channels all the way to the analytics evaluating the effectiveness of messages. In addition to the support for Twitter, Facebook, LinkedIn, Ping.fm, YouTube and Google Analytics, ObjectiveMarketer announces the addition of SlideShare to its multi-channel offering.

SlideShare.net is a website that allows you to upload your PowerPoint presentations, PDFs, and Word documents to be viewed and shared with their online community. It is an effective channel to get the most out of presentations or PDF documents - whether they are informational, educational, or promotional - as it helps users to make connections, increase the reach of presentations, and serves as a very effective discovery and search channel.

Amita Paul, CEO of ObjectiveMarketer says, "The social media landscape today is defined by relevancy, ubiquity, and ease of access. Your message needs to be contextual and distributed in the right medium, to be effective. We have added SlideShare as it is a great way for marketers to present their message about their brand, product features or to express their thought leadership. ".

The messages sent through ObjectiveMarketer are organized by campaigns, enabling a granular view of each initiative, which, in turn, helps social media managers to fine-tune, prioritize or optimize their communication strategy based on the feedbacks provided by each social media environment. "When presentations are shared on Slideshare, ObjectiveMarketer users can associate each presentation to a campaign such that they can see the stats and evaluate the performance of the campaigns, based on views, comments and other user interaction parameters, thus helping social media managers to gain full visibility on channel performance", adds Ms Paul.

ObjectiveMarketer users can upload presentations or documents to Slideshare, by adding the Slideshare account information in the application. Enterprises, or agencies interested in making ObjectiveMarketer an integral part of their social media strategy can sign up for 30 days free trial by signing up at http://app.objectivemarketer.com or send an email to info@Objectivemarketer.com for more information.

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ObjectiveMarketer is an end-to-end social media management platform that allows you to manage, measure and monitor your messages across multiple social media channels. It is a SAAS based solution, designed with robust data management capabilities that is scalable to support the growing needs of the organization. ObjectiveMarketer understand the patterns as they emerge from conversation on Social Media channels, and provides social intelligence to help marketers to optimize their messages, thus maximizing their returns on social efforts. ObjectiveMarketer is highly recommended by Alltop co-founder, and MD Garage Ventures, Guy Kawasaki. Guy is an advisor to the company.