ObjectiveMarketer Adds White Label Services to its Social Media Management Platform

July 8, 2010 - PRLog -- The new white label services from ObjectiveMarketer will provide businesses and their agencies the ability to retain and promote their brand identity, while still using the powerful capabilities of the platform to increase their outreach on social channels. “It is very important for brands to be present, visible, and searchable. With ObjectiveMarketer’s new white label services brands get maximum visibility at every social footprint and an opportunity to build an overall brand consistency”, said Amita Paul, CEO, ObjectiveMarketer. “There is a big opportunity for brands to establish connection with prospects and customers on social channels, and we want to make sure that there is continuity in these connections. For small businesses, and agencies it is a great opportunity to increase brand recognition”, adds Ms Paul.

With this latest offering, ObjectiveMarketer users can white label:

•   Application Name that users see as the source of the message. This application name can lead to a custom landing page

•   Branded URLs, which allows great opportunity for brand exposure and brand presence, which gets multiplied each time the branded URL is shared on social

•   The application user interface can be customized with logo and company name

With this latest offering, ObjectiveMarketer will attract social media agencies that provide strategic and creative services to their clients with the ability to seamlessly integrate technology as a part of their services. The white label service will also benefit businesses and individuals, who are personal brands, like authors and celebrities to ensure authenticity of every communication they make on social.

ObjectiveMarketer platform continuously innovates to provide its users with maximum opportunity to meet their business goals including, but not limited to - significant increase in traffic, subscribers, clients, customers, strategic alliances and media attention. The white label services adds yet another powerful opportunity for the users of ObjectiveMarketer to benefit from their social media initiatives.

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ObjectiveMarketer, based in Redwood City, CA, is a fast growing provider of SAAS based social media management and marketing solutions. ObjectiveMarketer provides innovative and powerful solutions for creating, managing, and measuring social marketing campaigns. The platform is being used by companies in the fortune 500, agencies and several small – large businesses in maximizing their outreach on social channels. Amita Paul founded the company in 2009 to meet the growing need of marketers to tap the power of multi-channel social media marketing. Guy Kawasaki and Marylene Delbourg-Delphis are board members. To contact ObjectiveMarketer, go to http://objectivemarketer.com or email info@objectivemarketer.com