ObjectiveMarketer integrates LinkedIn, Ping.fm to its Social Media Campaign Management platform

Feb. 18, 2010 - PRLog -- ObjectiveMarketer, a leading provider of Campaign Management solution for Social Media, announces the integration of LinkedIn and Ping.fm to its multi-channel offering.  With comprehensive dashboard that offers a 360 degrees view of campaigns, and a sophisticated user interface to manage and easily execute social media campaigns, ObjectiveMarketer’s integration with multiple channels, makes it a powerful solution for social media marketers to reach to a wide variety of audience.  Amita Paul, founder ObjectiveMarketer says, “It has become necessary for social media practitioners to have a solid Channel Strategy in place. Social Web represents a complex, multi-directional flow of communication, and it is very important to understand the behavior of your community, the ways to engage with the members and evaluate the strategy that makes your social media campaigns most effective.” “ Though complex, social media networks also represents a well-segmented constituent of population, as the members themselves opt-in to participate in social channels of their interest, and decide when they want to interact.  So, the question is "What message to send, and where?"  The key is in finding the right balance to make the best of corporate social media presence.”, adds Ms Paul.

In addition to Twitter, Facebook, Fan Pages, Youtube ObjectiveMarketer integrates LinkedIn and Ping.fm channels as a part of the campaign management platform.  Whether you are planning a campaign to run across multiple channels simultaneously, and want to measure the performance of your campaigns by channel, or whether you are running different campaigns on different channels, ObjectiveMarketer will help you implement and execute the channel strategy most effectively - so that social media marketers have a clear visibility into the success of their campaigns, by channels. With LinkedIn integration, ObjectiveMarketer helps bring LinkedIn into the social media marketing mix. With 40 million plus users, and a network that is the most organic, LinkedIn forms an integral part of a channel strategy. ObjectiveMarketer allows:


•   Addition of multiple LinkedIn Profiles
•   Planning and scheduling LinkedIn campaigns (status Updates)
•   Execution of campaigns to LinkedIn simultaneously with other channels
•   Measure campaign and channel effectiveness
•   Prepare a better, informed strategy for on-going, future campaigns

The Ping.fm profile integration allows social media marketers to reach out to customers in sites ranging from MySpace, to LiveJournals and Wordpress. With seamless integration and analysis of channel performance, ObjectiveMarketer users will never miss a chance to reach the right audience, in the right place, and at the right time.

Agencies and Enterprises - small or big, are using ObjectiveMarketer to increase their reach on Twitter, Facebook, LinkedIn, YouTube and have been successful in creating a positive brand presence for their business. ObjectiveMarketer now offers 30 days free trial. To sign up for the free trial, visithttp://app.objectivemarketer.com or send an email to info@objectivemarketer.com for more information about the product and pricing.

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ObjectiveMarketer is the first comprehensive social media platform that allows you to manage, measure and monitor your communications across multiple social media channels. It is a SAAS based solution, designed with robust data management systems that is scalable to support the growing needs of the organization. ObjectiveMarketer understand the patterns as they emerge from conversation on Social Media channels, and provides social intelligence to help marketers to optimize their messages, thus maximizing their returns on social efforts. ObjectiveMarketer is highly recommended by Alltop co-founder, and MD Garage Ventures, Guy Kawasaki. Guy is an advisor to the company.