Social media is only a tool for marketing. It cannot be a total substitute for traditional marketing. It is a crucial branch in marketing. With that in context, we will understand what social media presence is and how you can build it.
Hannes Schmid, Boldomatic and Ello partner to raise awareness for the non-profit Smiling Gecko initiative. In a global campaign, the independent Social Media Networks are asking their creative communities to portrait the work and impact of the NGO.