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Circle®Brands On Forefront Of Changing Creative Model Of Branding Industry
Circle®Brands is on the forefront of changing the creative model of the branding agency as category defying ideas become the currency of creative companies. Circle®Brands strategic pre-packaged brand identity properties are an industry first.
By: William Pilipchuk | Circle®Brands
In today’s hyper-competitive marketplace it’s all about breaking through the clutter and capturing the consumers’ attention. The marketing maxim, “you must gain a share of the consumers mind before you gain a share of the consumer market” has never been more relevant. “Circle®Brands strength and distinction is in helping customers see a company's value in an instant,” said Murphy. “Our naming philosophy is grounded in the inherent power of familiarity and repetition known as the science of “memetics”
WE Do the Math® at 1-800-CPA-MATH is a combination brand name/tagline, global toll-free vanity number and domains Circle®Brands created to provide the catalyst for a proposed nationwide small B2C and B2B accounting/tax services franchise or network. WE Do the Math® is a strategic declaration of accountability that harnesses the power of memetics by way of its priceless association with the culturally resonant and ever-present “do the math” catchphrase embedded in the American vernacular. WE Do the Math® captures the consumers attention in a way that’s familiar while conveying promise, performance and personality – a distinction that’s sorely lacking in the brand names and messages of most CPA firms. Murphy says, “CPA’s main ‘pain point’ has always been finding time and ways to keep their firm’s name top of mind when the best solution is to have an unforgettable, customer-centric brand name and identity that does the marketing for the firm 24/7.”
She adds, “How often do you come across a brand name or tagline that the consumer and media is predisposed to promote? Consumers are the new voices of brands today; they are the ones that create buzz, pass on viral messages and bring brands alive in pop culture, so why not make it easy for them? Employing the WE Do the Math® brand name/tagline stimulates reaction, word-of-mouth and most importantly, business.” This is the first time in the history of branding, Murphy notes, that a brand name has been created by incorporating an existing ubiquitous catchphrase.
For the floral and garden lifestyle industry, Circle®Brands employed the evocative Room Service association in the creation of an intuitive and relevant brand identity package that features the indelible registered brand name and logo for BloomService®
In addition to the WE Do the Math® and BloomService®
If a prospective client doesn’t find a perfectly suited brand identity in their ready-made brand portfolio Murphy is confident Circle®Brands can create a custom one faster than you can say, “split second resonance,” which is the main selling point of their various brand identities. “Circle®Brands is on the forefront of changing the creative model of the branding agency as category defying ideas become the currency of creative companies. We built our careers on traditional advertising and branding; this is the next logical course of evolution for folks who think different,” notes Murphy, who has branded and marketed numerous firms and individuals, including bestselling author and columnist, Mitch Albom, all under her 22-year old Lip Service Communications agency. Circle®Brands was born out of a need to separate the novel and new from the tried and true. “We live and work by the maxim, ‘be distinct or be extinct.’ Circle®Brands allows us to practice what we preach.”
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