Circle®Brands On Forefront Of Changing Creative Model Of Branding Industry

Feb. 23, 2009 - PRLog -- PLEASANT RIDGE, Mich.  – In a radical departure from the norm, Circle®Brands, an award-winning brand naming firm in metropolitan Detroit, has initiated a branding industry first by identifying industries that are ripe for reinvention and pre-packaging and trademarking the ultimate “speculative” brand identity packages for those industries in order to vastly accelerate impact and time to market. Their ready-made brand identities include Federally registered brand names, logos, taglines, global toll-free vanity numbers and Internet domains: every revenue-generating channel possible for forward-thinking firms that want to leapfrog the competition and hit the ground branding with instant cachet and memorability. “Our strategic pre-packaged brand identity properties are an industry first that offer one-stop shopping for innovative firms seeking to fast-track and catapult promising startups into dynamic category killers,” said Susan Murphy, Circle®Brands president and principal brand architect. “They’re also ideal for companies wanting to accelerate their rebranding or repositioning initiatives.”

   In today’s hyper-competitive marketplace it’s all about breaking through the clutter and capturing the consumers’ attention. The marketing maxim, “you must gain a share of the consumers mind before you gain a share of the consumer market” has never been more relevant. “Circle®Brands strength and distinction is in helping customers see a company's value in an instant,” said Murphy. “Our naming philosophy is grounded in the inherent power of familiarity and repetition known as the science of “memetics” (messages repeated until you remember them). We’ve employed “memes” (self-explanatory messages that communicate an idea in an instant) to great advantage in the creation of each of our ready-made brand names and taglines.

   WE Do the Math® at 1-800-CPA-MATH is a combination brand name/tagline, global toll-free vanity number and domains Circle®Brands created to provide the catalyst for a proposed nationwide small B2C and B2B accounting/tax services franchise or network. WE Do the Math® is a strategic declaration of accountability that harnesses the power of memetics by way of its priceless association with the culturally resonant and ever-present “do the math” catchphrase embedded in the American vernacular. WE Do the Math® captures the consumers attention in a way that’s familiar while conveying promise, performance and personality – a distinction that’s sorely lacking in the brand names and messages of most CPA firms. Murphy says, “CPA’s main ‘pain point’ has always been finding time and ways to keep their firm’s name top of mind when the best solution is to have an unforgettable, customer-centric brand name and identity that does the marketing for the firm 24/7.”

   She adds, “How often do you come across a brand name or tagline that the consumer and media is predisposed to promote? Consumers are the new voices of brands today; they are the ones that create buzz, pass on viral messages and bring brands alive in pop culture, so why not make it easy for them? Employing the WE Do the Math® brand name/tagline stimulates reaction, word-of-mouth and most importantly, business.”  This is the first time in the history of branding, Murphy notes, that a brand name has been created by incorporating an existing ubiquitous catchphrase.

   For the floral and garden lifestyle industry, Circle®Brands employed the evocative Room Service association in the creation of an intuitive and relevant brand identity package that features the indelible registered brand name and logo for BloomService®, a rare global toll-free 800-vanity number 1-800-IN-BLOOM, the galvanizing tagline The Floral Majority® and every corresponding domain. “The synergy of the powerfully compelling BloomService® properties results in ‘instant brand resonance’: the fastest, most cost-efficient way to capture mind and market share by implanting and franchising the BloomService® name, contact information and positioning into the psyche of the consumer,” said Murphy.

   Circle®Brands’ objective is to employ familiarity and memes to create unforgettable, user-friendly branding efforts specifically geared to facilitate rapid rise in positive, instant brand recognition for their clients. “We strive to unite a definitive name, tagline, phone number and web address that will be indelibly imprinted in the minds of consumers from the moment they see or hear them,” said Murphy. Once you connect with the consumer you can start the process of selling your product or service, not before.” Legendary management consultant Peter Drucker said, “Because the purpose of business is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation create value, all the rest are costs.” Murphy adds, “As competitors today can quickly copy innovation, this is where it pays huge dividends to have a powerfully compelling brand name and multi-channel identity that no competitor can duplicate and no amount of technology can reproduce.”

   In addition to the WE Do the Math® and BloomService® properties, Circle®Brands has created brand marketing packages for a host of industries including a Latin-themed supper club concept called LaBeatOh!®, and even a morale-boosting campaign for the state of Michigan using the “call to action” tagline “get SMiTTEN!®” to share the love for their mitten-shaped state.

   If a prospective client doesn’t find a perfectly suited brand identity in their ready-made brand portfolio Murphy is confident Circle®Brands can create a custom one faster than you can say, “split second resonance,” which is the main selling point of their various brand identities. “Circle®Brands is on the forefront of changing the creative model of the branding agency as category defying ideas become the currency of creative companies. We built our careers on traditional advertising and branding; this is the next logical course of evolution for folks who think different,” notes Murphy, who has branded and marketed numerous firms and individuals, including bestselling author and columnist, Mitch Albom, all under her 22-year old Lip Service Communications agency. Circle®Brands was born out of a need to separate the novel and new from the tried and true. “We live and work by the maxim, ‘be distinct or be extinct.’ Circle®Brands allows us to practice what we preach.”

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Circle®Brands™ is the brand naming division of an award-winning multi-disciplinary design firm. Our dedicated band of brand architects are passionate about creating distinct company names, product & service names, taglines & slogans.