Brand Naming Innovators Reap Praise For "Disruptive Thinking!"

When venturing into uncharted territory, like Circle-R-Brands has boldly done by upending the traditional approach to branding, it’s nice to know we’re not alone. We’d like to share some thoughtful praise from a variety of esteemed peers.
By: Circle-R-Brands | Brand Architects
Aug. 7, 2009 - PRLog -- “What differentiates Circle-R-Brands far and away from the rest is our branding industry “first,” wherein we’ve identified industries that are ripe for reinvention and responded by packaging and trademarking the ultimate ‘speculative’ brand identity packages for those industries in order to vastly accelerate impact, mind and market share,” said Susan Murphy, president, Circle-R-Brands, a pioneering, innovative brand naming and messaging company based in Michigan. “And I have to say, very humbly,” Murphy adds, “it would probably be considered a fluke if we’d done this one time, or maybe lucky if we did it twice; but we’ve been able to create these best-of-breed brand marketing intellectual properties, ideas and templates for experiential business models almost a dozen times over – and there isn’t a single company out there that can say they’ve done that even one time.”

Circle-R-Brands supports the “think differentiated” mindset and mantra in building breakaway brands in today’s hyper competitive marketplace. If the best way to predict the future is to create it, Circle-R-Brands’ ready-made brand identities and wholly differentiated business models offer real value for innovative entrepreneurs and businesses that want to leapfrog the competition and hit the ground branding with instant cachet and memorability.

“We’ve always believed in being the origin, not the echo,” said Murphy. “After all, there are no cover bands in the Rock and Roll Hall of Fame. Likewise, in business, the more inimitable you are, the more valuable you are. When venturing into uncharted territory, like Circle-R-Brands has boldly done by upending the traditional approach to branding, it’s nice to know we’re not alone. I’d like to share some thoughtful comments and words of encouragement from a variety of esteemed peers. We value their support, as it can get lonesome out here when you’re a category of one.”

Susan, WOW Very - Very - Very Cool! This is a DRAMATIC Difference!

1. I'd like to understand your pricing model and terms (do due diligence)
2. I'd like to get your stuff "loaded" into the marketplace
3. I'd like to explain the B to B world that MEP "owns."
I think there's an opportunity for you in that space.

Doug Hall
Founder & CEO
Eureka! Ranch
USA National Innovation Marketplace

Susan, WOW!!! I love what you’ve done. Can we chat next week?

Karen Karen Post
The Branding Diva®

Susan, Your concept is AMAZING and truly unique. So many people struggle with developing brands. I know there are people out there that need you.
I would be very interested in learning about the process of marketing through closed deal. If I know of someone who can use your service, I will definitely send them your way.

Sandra Sellani
The Sellani Group Brand Strategists
Author, What’s Your BQ™

Hi Susan:
I am impressed with your forward thinking and creativity.  I think you may have hit on something here as I think you will see more people than ever trying to “break out and break away.”
I would be available Wednesday or Friday between 9:30 and 11:30 MST for a phone visit, if that fits with your schedule. If not, it will have to be one day next week.

Carol Frank
BirdsEye Consulting
Acclaimed Author, Entrepreneur

Dear Susan:

I love your thinking!  At this point we are in the works with a fairly large company that will be licensing Carolyne Roehm’s name and designs, thus we will not have a need for 1-800-IN-BLOOM although I love the idea. Maybe some one else will fit the bill in the future.
Congratulations on your company it seems extremely innovative. Thank you for your patience and for contacting me.

Keith Granet
Granet & Associates

Thanks for the email, Susan.

I love it!  You obviously know what you're
doing with naming!!!
You have a great foundation here, to do
some really solid marketing of your business.
Love the "service" thing...fantastic positioning
or differentiation in this market.
Congratulations -- you're way ahead of most
startups!  :-)  And certainly most purveyors
of flowers....

best regards,

Graeme Thickins

Founder & President
GT&A Strategic Marketing Inc.
Author: "Branding & Marketing to Win
in the Knowledge Economy"


What a great idea. WE Do the Math® at 1-800-CPA-MATH. Brilliant.

Allan Boress CPA, CVA
Noted CPA and sales and marketing professional
honored as one of the
“100 Most Important People in the Accounting Profession.”

Glad to see this on
Good luck with Circle®Brands! Cool concept.

Jeffrey Zaslow
Wall Street Journal, Reporter, Author & Co-Author of "The Last Lecture"

Circle®Brands is the brand identity division of an award-winning multi-disciplinary Michigan-based design group that incorporates the specialties of advertising and marketing, public relations, interior design (brandscaping) and music. Our dedicated band of brand architects is passionate about creating distinct brand names, product and service names, taglines, slogans and logos. Our strength and distinction is in helping customers see a company's value in an instant, and our naming philosophy is grounded in the inherent power of familiarity and repetition (known as the science of memetics), which effectively captures the consumers’ attention and communicates your merit and difference to create preference and purchase. We subscribe to and incorporate the highly scientific, yet universally ignored, study of “human nature” and “common sense” to create names, phrases and visual identities that elicit instant brand resonance, memorability and top-of-mind awareness with your audience.

Further information and examples of Circle-R-Brands innovative disruptive creations are available on the company website at:

# # #

Circle®Brands™ is the brand naming division of an award-winning multi-disciplinary design firm. Our dedicated band of brand architects are passionate about creating distinct company names, product & service names, taglines & slogans.
Tags:Doug Hall, Carol Frank, Karen Post, Keith Granet, Sandra Sellani, Jeffrey Zaslow, Allan Boress, Graeme Thinkins, Brands
Industry:Advertising, Business, Marketing
Location:Pleasant Ridge - Michigan - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Circle®Brands | Brand Architects News
Most Viewed
Daily News

Like PRLog?
Click to Share