Widen to Sponsor Henry Stewart Chicago Business Briefing on Digital Asset Management October 27

Sept. 11, 2008 - PRLog -- Widen Enterprises will be sponsoring and exhibiting at the Henry Stewart Business Briefing on Digital Asset Management on Monday, October 27, 2008 at the Avenue Hotel in Chicago.  Widen’s participation in the first annual Henry Stewart Chicago event includes a presentation by Matthew Gonnering, Vice President of Sales & Marketing, and a customer case study by Jim Scarlata, Director of Marketing Operations, Knaack LLC, Division of Emerson Electric Company.

If you’re interested in learning more about Digital Asset Management practices, solutions and services, Henry Stewart Chicago is the only event in the Midwest with a full line-up of industry professionals and client case studies to discuss how DAM helps improve marketing efficiency and effectiveness.

Matthew Gonnering’s presentation, titled “The Repurposing Department of Repurposing,” will explain how DAM systems are the epicenter to all digital media no matter where it is used; publishing images and video without straining internal infrastructure; and the marriage of DAM and web content management.

Jim Scarlata’s presentation, titled “Extending the Brand Experience through DAM,” will cover:

-  How Knaack marketing implemented and launched a digital asset management system enterprise-wide quickly and seamlessly.
-  How the web-based DAM system was integrated with the Knaack Partner Gateway allowing channel partners to access images, videos and PDF files in a variety of formats from the same single sign-on portal they use to access other Knaack marketing resources.
-  The Big Achievement: Knaack’s digital media is stored in one location, eliminating redundant and outdated libraries as assets are repurposed across multiple interactive media channels to extend the brand experience from corporate marketing to channel partners.

Henry Stewart Events cover Digital Asset Management, Marketing Resource Management, and Best Practices in Marketing Operations.  The comprehensive one-day briefing will cover the challenges, opportunities, problems and solutions with digital media management.  Learn more about Henry Stewart and view the full conference program at www.damusers.com.

Widen has honed its more than 60 years of experience in premedia and color management specifically for the creative industry, assisting its clients with marketing execution, creative support and sales enablement through its inventive suite of web-based digital asset management applications.  It provides marketing networks with real-time web-based access to the clients' digital asset libraries that subsequently eliminates added cost for hardware, software and upgrades.