New Book, The Non-Linear Path, Challenges Marketers to Abandon Simple Funnels & Embrace the Complex

FORT WAYNE, Ind. - Oct. 7, 2025 - PRLog -- Joseph Dager, a seasoned marketing strategist and entrepreneur, announces the launch of his groundbreaking new book, "The Non-Linear Path: Mapping Modern Customer Journeys in an Interconnected World". Published by Business901, the book serves as a vital resource for marketers grappling with the shift from traditional, linear funnels to the complex, unpredictable reality of how customers interact with brands today.

Dager argues that in today's fragmented media landscape, customers move fluidly across devices and channels, looping back, skipping steps, and defying straightforward explanations. The book aims to equip marketers with the tools and frameworks to move beyond oversimplified funnels and holistically map the rich tapestry of customer interactions across all touchpoints.

Deep Dive into the Adaptive Ecosystem

The Non-Linear Path is a practical deep dive into the principles first presented in Dager's vision for transforming marketing, "Beyond the Funnel: Rethinking Customer Engagement". While Beyond the Funnel established the need to critique the linear sales funnel and move toward an adaptive, interconnected ecosystem approach, The Non-Linear Path provides the essential methodology for doing so. It shifts focus from traditional, sequential steps to continuous engagement and relationships.

Table of Contents Highlights: A Roadmap to Non-Linear Thinking

The book is structured into six chapters designed to guide readers toward a more nuanced, data-driven understanding of customer behavior:

• Chapter 1: Understanding the Complexity of Modern Customer Journeys
• Chapter 2: Beyond the Funnel: Rethinking Attribution Models
• Chapter 3: Mapping Non-Linear Customer Journeys Holistically
• Chapter 4: Data Integration for Deeper Behavioral Insights
• Chapter 5: Influencing Decision-Making Across Touchpoints
• Chapter 6: Implementing a Holistic Marketing Measurement Strategy

Literature Review on TheNon-Linear Path: https://business901.com/blog1/literature-review-on-the-no...

About the Author: Joseph Dager

Joseph Dager is a seasoned marketing strategist and entrepreneur dedicated to redefining how businesses engage with customers in the digital age. With years of experience blending storytelling and data, he helps brands move beyond traditional sales funnels to create meaningful, lasting connections.

What People Hire Joseph Dager to Do (Business901)

Joseph Dager's company, Business901 https://business901.com/, offers a Fractional Chief Marketing Officer service that allows customers to focus on their core operations while experts handle customer-facing campaigns. These tailored plans utilize a combination of traditional and progressive methods, including AI-based tools, to maximize customer growth. A core offering is the 90-Day Adaptive Growth Strategy. This implementable action plan focuses on enhancing brand awareness, generating leads, and refining audience understanding through real-time data and collaborative execution.