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Follow on Google News | HumAIns Study Finds That One in Three Car Companies Is Actively Exploring Generative AIBy: Inpris Limited Of thirty car companies polled, HumAIns found that 10 were actively pursuing generative AI implementations. Some of the companies either declined to answer or felt they weren't far enough along in the process to say they were entering the space. "There is no more intimate space than a car," said Nissan Yaron, CEO of HumAIns. "By adding AI to in-car systems, car manufacturers will achieve amazing levels of interactivity, utility, and customer care." Car companies, historically known for their slow adaptation to technological advances, are quickly leveraging AI to create a more intuitive and interactive driving experience. This shift is not just about adopting new technology but tailoring it to meet the unique needs of drivers, addressing various aspects of the driving experience through sophisticated AI agents embedded within the vehicles themselves. "We are at a pivotal moment where the integration of Generative AI in automotive technology is set to transform the car into a proactive, intelligent assistant, capable of addressing the complex needs of drivers," said Yaron. "Our role behind the scenes in developing these technologies allows us to see firsthand the potential of AI to enhance the safety, efficiency, and enjoyment of driving." The integration of AI in the automotive sector is set to redefine consumer expectations, turning the vehicle into a hub of personalized technology. Each of the companies polled said they are committed to exploring tailored use cases that go beyond generic applications, focusing instead on real-world systems that enhance the driving experience. "The promise of AI is full vehicle access and control via voice - encompassing on-board and off-board content and resources," said Roger C. Lanctot, analyst and founder of Strategia Now. "Consumers will want fully personalized AI assistants - self-tuning to their needs/preferences. Every player in the mobility sector recognizes the need to implement and deploy gen AI and chatbots. Consumers will begin to expect it." Aside from improving the driver experience, many companies are looking for ways to reduce costs, increase revenue, and improve their operations. Rental and leasing companies want to enhance their interactions with drivers when they take or return a car. "If we can reduce the time and effort needed to handle customer care while providing better service, it can significantly impact our business," an executive at one of the world's largest leasing companies told us in a survey. End
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