The cross-border e-commerce platform "WAFUU.COM" aims for further expansion supporting 20 languages

WAFUU.COM a Japan-based e-commerce site, offers a curated selection of Japanese cosmetics, snacks, anime, games, and gadgets. We aim to share the allure of Japan globally, offering multi-language support and extensive shipping options.
SHIBUYA-KU, Japan - Nov. 1, 2023 - PRLog -- Global Expansion and Mission

WAFUU.COM is actively expanding globally to share the allure of Japan with the world.
Our mission is straightforward

"Creating an environment where people around the world can easily access Japanese products"

Although Japanese products are somewhat accessible in neighboring countries, there are many nations where the demand is not fully met. There are numerous reasons why we haven't reached these markets yet, including countries not covered by shipping, expensive shipping costs, customs regulations, and language barriers. By analyzing and addressing these challenges, we have started shipping to over 70 countries and now support 20 languages. Managing languages, navigating customs regulations, voltage differences, and various country-specific rules was extremely challenging. However, this initiative is expected to significantly increase our reach to many more customers.

Leveraging Experience from the Marketing Industry

The predecessor of WAFUU.COM was a business that utilized web marketing. The know-how and experience accumulated from that business are now being applied to the new venture of cross-border e-commerce. Product selection leverages marketing research skills and AI technology, choosing and curating based on trends in various countries, Japanese trends, and both online and offline purchasing data. Furthermore, by drawing on our experience in multilingual business, we have advanced our language offerings beyond those of our competitors, bringing Japanese products closer to people worldwide. This comprehensive approach ensures a product lineup that resonates with a diverse customer base.

Restarting from Adversity

In 2020, the COVID-19 pandemic plunged the world into an unprecedented crisis. Our company was severely impacted; we were forced to close down with each state of emergency declaration, and our workforce dwindled by up to a third. Yet, we saw this difficult situation as an opportunity, and the few remaining members bravely decided to shift towards the cross-border e-commerce business.

With the implementation of new business strategies, the effects of a weaker yen, and various initiatives, our proprietary site "WAFUU.COM" saw a 1236% increase in sales compared to the same month the previous year.

As a beacon of Japanese culture, we will continue to strive for service improvements, such as more user-friendly features, to serve an even larger audience.

"For more details, please visit the official WAFUU.COM website."

Company Overview:
Company Name: QRESTIA Inc.
Address: VORT AOYAMA II 8F, 2-1-12 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
Operational Site URL:
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Source:QRESTIA Inc.
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