JERSEY CITY, N.J.
- Aug. 2, 2023
-- Evidnt, a leading provider of data-driven solutions for brands, is proud to announce the launch of its groundbreaking platform, Nexus. Designed to empower brands with unparalleled insights, Nexus integrates independent retail data with brands' sales channel data, offering a holistic view of sales and media impact for optimizing growth strategies.
In a rapidly evolving retail landscape, understanding customer behavior and market dynamics has become the key to success. Nexus brings together cutting-edge technology and advanced data analytics to provide brands with the tools they need to make informed decisions about their marketing campaigns, customer targeting, and sales optimization.
Key Features of Nexus:
- Unique Independent Retail Data: Nexus offers a proprietary dataset that reveals critical insights into customers and market trends. With Nexus, brands can finally gain a clear picture of their independent retail performance, enabling them to make data-driven decisions about their marketing campaigns.
- Bring Your Own Data: Nexus is not just limited to independent retail data. Brands can seamlessly integrate their own sales and media data into the platform, creating a comprehensive view of their performance across all channels. By leveraging data from e-commerce sales platforms and distributor networks, brands can fine-tune their targeting, and pricing, and optimize faster.
- Holistic View of Sales: Nexus provides a unified platform where brands can access all their sales data, regardless of the channel. This empowers them to understand how their products are performing across various channels and allocate their marketing budgets more effectively.
- Data-Driven Campaign Optimization: Leveraging Nexus's comprehensive insights, brands can optimize their marketing campaigns with unrivaled precision. Fine-tune targeting, refine messaging, and identify untapped customer segments, ensuring their brand remains at the forefront of their industry.
- Stay Ahead of the Competition: With Nexus, brands gain a competitive advantage by combining unique independent retail data with their own data. Seamlessly blending multiple data sources allows them to outpace competitors, identify market opportunities, and drive growth.
"At Evidnt, we are dedicated to empowering brands with the data they need to succeed in a dynamic and competitive market. The launch of Nexus marks a significant milestone in our journey to revolutionize sales and media optimization,"
said Alex Andreyev, CEO of Evidnt.
To learn more about Nexus and how it can transform your brand's sales and marketing strategies, visit https://evidnt.co
About Evidnt: Evidnt is a leading provider of data-driven solutions for brands. Through cutting-edge technology and advanced data analytics, Evidnt empowers brands to understand their sales performance holistically and make data-driven decisions for optimized growth strategies.