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Evidnt brings its Impact Measurement solution to social platforms through a Social module
While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.
Evidnt's Impact Measurement platform now offers a new module for social, which provides sales impact tracking, measurement, and campaign optimizations. Utilizing Evidnt's privacy forward solution, which does not rely on mobile IDs or deep integrations, provides marketers with a measurement solution for rapid optimization toward sales. The Social measurement solution provides insights into social platforms, placements, placement type, and custom targeting parameters-highlighting the impact on brand sales and market share.
"After years of focusing on digital metrics, we're excited to hear that social platforms are focusing on real-world sales. We're fully aligned with that vision for helping advertisers and marketers to measure outcomes better and improve performance in a privacy-safe way" said Alex Andreyev, Evidnt's CEO and head of product. "Impact Measurement platform is the solution for marketers to grow, even amongst current marketplace headwinds"
Evidnt's Impact Measurement platform matches standard social media reporting tools with merchant sales data, providing product-level insights on sales, trends, and optimization opportunities. Through direct point of sale integrations with tens of thousands of merchants, Evidnt provides unprecedented scale without any collection of buyer personal information (PII) in a privacy forward and safe way.
All of this comes just a week after Evidnt was selected as The Best Early Stage Technology Company by AdExchanger.
Evidnt was also selected as one of 1,000+ applicants into Newchip's (https://launch.newchip.com/
To learn more, go to https://evidnt.co/