Zach Falkow Promoted to Agent at Universal Attractions Agency

NEW YORK - April 24, 2023 - PRLog -- Universal Attractions Agency (UAA) is proud to announce the promotion of Zach Falkow to agent based out of the New York office. Zach will represent UAA in the agency's Pop & Rock division, joining agent Matt Rafal in the recently minted department.

Prior to joining the agency, Falkow had established himself in the music industry, working independently as an artist manager and the head of artist relations at Cherry Kola Farms.

At Universal Attractions Agency, Zach is the Responsible Agent for recent UAA signees, popular Los Angeles pop-rock act, Hey Violet, and Grammy-winning singer/songwriter, Grace Weber. Zach is also the Responsible Agent for Have Mercy, and Daphne Loves Derby.

On Zach's promotion to agent, Universal Attractions General Manager Nick Martucci said: "Over the past year, I have developed a great relationship with Zach. He's a dedicated student of the industry and has his pulse on everything pop & rock. Zach's knowledge is second to none, and we are excited to welcome him and his clients to UAA. UAA is dedicated to growing the pop & rock division with Zach and Matt Rafal. We are excited about the department's continued growth and look forward to what the future holds."

Speaking on his promotion and relation with his clients, Zach said: "I'm super excited to be working at UAA, representing such amazing talent. A lot of trust goes into the agent/artist relationship, and I'm humbled that my acts have chosen to charge me with their live careers. I'm also fortunate to have known many of my artists on a personal level prior to working together, so there's a familiarity there that is both comforting and incredibly motivating."

Outside the agency, Zach is a dedicated musician playing bass guitar for the Blink-182 tribute band Dude Ranch as well as playing shows with the pop-punk outfit, Don't Panic.

About Universal Attractions:

In business since 1945, Universal Attractions Agency (UAA) boasts locations in New York City and Los Angeles. The agency's celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years, in addition to a truly jaw-dropping list of talent on its rosters, including Chuck Berry, Little Richard, Aretha Franklin, Otis Redding, Sam and Dave, Smokey Robinson, Joe Tex, the Staples Singers, The Grateful Dead, Sepultura, Salt-N-Pepa, Coolio, Naughty By Nature, MC Hammer, George Clinton & Parliament Funkadelic, and so many more.

UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today.

To find more information about Universal Attractions and the agency's roster, visit the official UAA website (

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