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Birnbach Communications Issues Key Media Predictions for 2023
Trends include the rise of ChatGPT and the future of social media, Section 230
By: Birnbach Communications Inc.
"We're seeing the evolution of artificial intelligence apps that could change how companies develop content and potential legislation that affects how social media platform moderate user content," said Norman Birnbach, president, Birnbach Communications.
Here are the agency's top three predictions:
1. AI-app ChatGPT will be a game changer. Launched in November, ChatGPT, a natural-language bot, will be a game changer because it can write marketing content, debug/code programs, answer open-ended questions and carry on conversations. Think pieces are already embracing it as a useful tool or fearing it because of possible misuse.
2. Twitter and TikTok will survive amid much speculation. The Twitter brand is tarnished, and some think its future is in doubt because its revenue has dropped due to an exodus of users and advertisers and to an increase of trolls and misinformation. (Due to concerns about content moderation, we've been advising consumer and nonprofit clients to focus more on Facebook, and for startups and B2B clients to focus on LinkedIn.) Meanwhile proposals in Congress could limit or outright ban TikTok in the U.S. Our bet: both Twitter and TikTok will survive 2023 but their uncertain future will generate a lot of coverage.
3. Section 230 should survive but may not. Section 230 of the Communications Decency Act allows social media sites to conduct content moderation while shielding them from legal liability for user-generated content. It's under attack from a range of Congressional proposals plus a current Supreme Court case because social media content moderation is important and imperfect and often generates complaints of perceived bias. We think Section 230 should survive but won't in its current form. Tech companies may try to enact a compromise before SCOTUS makes an unfavorable ruling or before Congress revises the Communications Decency Act. Either way, it's a big deal and we expect lots of coverage.
These other trends will be rolled out on the agency's blog, PRBackTalk: birnbachcom.com (http://blog.birnbachcom.com/
About Birnbach Communications
Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communication landscape. The agency enables its client base of growing technology-driven and life science companies to achieve leadership in a crowded business market by helping them launch products and services; establish new product categories; and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients' business challenges. Connect with Birnbach: www.birnbachcom.com,
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