Birnbach Communications Issues Key Media, Business and Tech Predictions for 2024

BOSTON - Jan. 9, 2024 - PRLog -- Birnbach Communications, Inc. (www.birnbachcom.com), a PR and social media agency focusing on thought leadership, today issued its 22^nd annual list of top media and marketing trends for the upcoming year that include:

1.      Growing popularity of generative AI may upend copyrighting, pricing and public trust. Beyond changing the way we work, AI also will change how we produce and value content, whether text, audio, or visual. In addition to lots of articles reporting on fast-improving AI capabilities and forecasts of companies that will succeed or fail, we will see think pieces about generative AI's potential impact on humanity, as well as problems such as copyright issues and "hallucinations." (Please note: this entire release/article was written and edited by humans.)

2.      Drug availability and cost are expected to drive attention at the highest levels. We anticipate the media to report on the impact of capping insulin prices, tied to Pres. Biden's State of the Union address on March 7 because he announced that plan at last year's SOTU and because it's been a year since Eli Lilly reduced its insulin to $35/month. We expect the media to pay more attention to drug shortages and prices increases.

3.      With FDA approval of gene therapies for sickle cell disease, expect more good news for CRISPR, along with media concern about access to healthcare. FDA approved a CRISPR therapy for sickle cell disease last year, and we expect more this year. Some coverage of the new sickle cell treatment will focus on access, cost, and possible insurance obstacles.

These and other trends will be rolled out on the agency's blog, PRBackTalk:          birnbachcom.com (http://blog.birnbachcom.com/)/PRBackTalk.

About Birnbach Communications

Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communication landscape. The agency enables its client base of growing technology-driven and life science companies to achieve leadership in a crowded business market by helping them launch products and services; establish new product categories; and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients' business challenges.