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A Quick Walmart SEO Guide for 2021
Walmart SEO is the process of optimizing your product and listings per Walmart search engine algorithms. The objective of the optimization is to increase the visibility of your products across the Walmart search engine.
How Does Marketplace Intelligence help you with Walmart SEO?
Marketplace Intelligence provides brands and retailers unified visibility into the shopper journey to optimize the digital shelf. It is an essential, powerful, and effective software to help you optimize price, product classification, title, extension, promotion, and many other aspects of the product detail page across the channels.
Top Components of Walmart that needs SEO Optimization
1. Optimize Your Product Title
Product titles are the core of any product detail page. If the title isn't aligned with the search, you are almost guaranteed to lose out on clicks to your competitors.
2. Always Highlight your Product's Best Features
Walmart has a specific section where the sellers can show their product highlights. Always try to include 3-10 key features of the product in the listed form. Try using the short or long-tail keywords organically or naturally rather than keyword stuffing.
3. Optimize Your product description
All the features and information regarding the product not mentioned in the highlights should be described under the product description. The product description is the best medium to use your keywords in an organized way.
4. Pricing Your Products
Product pricing can be considered as one of the most important factors of Walmart's SEO strategy as it is a big component of a shopper's decision.
5. Try to display various features of the Product Detail Page
Acquiring various features of the marketplace can lead to more sales such as shipping labels, sales/discounts, product reviews & ratings, etc.
6. Use High-Quality Images
Using high-quality images influences Walmart SEO. Customers would want to see the right images as well as high-quality images from various angles so that they can compare and find the details they are looking for.
7. Winning Buy Box
Walmart Buy Box is one of the best features of Walmart. Winning the Buy Box means getting your product listed on top of the Walmart Search Item List for that specific product. It is a coveted position that is highly sought after by every seller in Walmart as it impacts the seller's conversion rates.
Our Online Marketing Intelligence Tools is a powerful tool for advanced keyword and product detail analysis along with competitor and cross-channel analysis. It helps you gain a competitive edge across your digital shelf and its optimization so that you can improve your customer shopping journey and product visibility.
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